Poppy Barley is not just another shoe store, and that is exactly what Justine and Kendall Barber wanted when they started their business. The sisters launched into entrepreneurship with the help of Startup Edmonton in 2012. They found a niche in the women’s shoe market and built a successful, multifaceted business for an underserved market.
Blog Category: Business planning
Whether you don’t yet have a business, or have been running a business for years, market research can be of value to you. But what is market research, you ask? It’s about gathering information on your industry, customers, and competitors so that you’re more aware of what’s going on around you. Once you have this information, you’re in a better position to avoid costly mistakes and make business decisions related to marketing, operations, and the business’ financial situation.
Social responsibility: we’ve all heard the term, but what does it really mean? And better yet, how can it be quantified in the business world?
Local businesses like mine – Peace Power – have an answer, and it’s one that small business owners in Alberta need to know.
Thirty-five years ago if you asked my father what he did for a living, he would say he was a business owner and there was no degree in the world that could teach you this stuff! Fast forward to now, and if I asked the same question, most people would say they are entrepreneurs and you can get a degree in entrepreneurship from a number of Universities.
Crowdfunding can be a great low-risk way for startups to get financial support for their business ideas. As I recently ran my own crowdfunding campaign, I learned a few things along the way that might assist other entrepreneurs. Here are a few tips that can help make your crowdfunding campaign a success!
During summer in Alberta, festivals, rodeos, farmers’ markets, and other events flourish throughout the province. Edmonton in the summer is known as festival city, and with good reason – there are over 55 festivals in the capital region during the summer! Calgary is home to the Greatest Outdoor Show on Earth: The Calgary Stampede.
We had the pleasure of introducing you to our client Massey Whiteknife, a successful Indigenous business owner, in the June 2016 blog post: “First Nation entrepreneur stays true to himself”. His tremendously successful company, ICEIS Safety, continues to grow while Massey also takes time to pursue other interests.
One of the most challenging considerations when developing a business idea is incorporating quality characteristics to make it successful. With so much clutter out there when searching for “successful business idea characteristics”, it was essential to create an improved list that echoes the thoughts of successful entrepreneurs.
When it comes to finding a home for your new (or even expanding) business, there is a great deal of truth in the adage of “location, location, location”. The commercial space chosen by a tenant can, in fact, be a deciding factor in the success or failure of the business.
Considering the importance of this issue, we have devoted an entire chapter to finding a space that is right for your business in our new book, Negotiating Commercial Leases & Renewals FOR DUMMIES (Wiley, 2013). Consider the following additional factors before signing a lease.
One question many Canadian entrepreneurs have when setting up their website is, “Should I register a .CA or a .COM domain name?”. Choosing the right domain name extension for your website says a lot about your business and sends important signals to both potential customers and search engines about your website.
Here's a quick breakdown of some key differences between .CA and .COM:
Why register a .CA domain name?
- You run a Canadian business selling to Canadian customers