Choosing your business idea and identifying your target customers may have been easy; however, finding a place to hang your shingle can be much more difficult. As a new entrepreneur, one of the critical issues you will be faced with is site selection for your business. You will learn that there are two options when looking for a home for your new business; you may lease or purchase commercial property. Which choice is better? Much of this depends on your own situation, comfort level, and future plans.
Blog Category: Business planning
If you have a business idea or an idea that you want to turn into a business, using the Business Model Canvas as a tool to assess the viability of that business idea is critical. Every successful entrepreneur has gone through a similar exercise, so if you're not convinced yet, let me show you how the Business Model Canvas can help you assess the key areas in your business and their potential for success.
Now that the holidays are over, it is time to launch right back into our routines and begin planning for the rest of the year. For a lot of people, that means making New Year’s resolutions. Whether you plan to exercise more, spend more time with loved ones, or take that big trip you’ve been planning, a new year always brings the feeling of an opportunity to make a fresh start. While you’re making resolutions for your personal life, it’s a good time to consider what you want to achieve in your business as well.
Poppy Barley is not just another shoe store, and that is exactly what Justine and Kendall Barber wanted when they started their business. The sisters launched into entrepreneurship with the help of Startup Edmonton in 2012. They found a niche in the women’s shoe market and built a successful, multifaceted business for an underserved market.
Whether you don’t yet have a business, or have been running a business for years, market research can be of value to you. But what is market research, you ask? It’s about gathering information on your industry, customers, and competitors so that you’re more aware of what’s going on around you. Once you have this information, you’re in a better position to avoid costly mistakes and make business decisions related to marketing, operations, and the business’ financial situation.
Social responsibility: we’ve all heard the term, but what does it really mean? And better yet, how can it be quantified in the business world?
Local businesses like mine – Peace Power – have an answer, and it’s one that small business owners in Alberta need to know.
Thirty-five years ago if you asked my father what he did for a living, he would say he was a business owner and there was no degree in the world that could teach you this stuff! Fast forward to now, and if I asked the same question, most people would say they are entrepreneurs and you can get a degree in entrepreneurship from a number of Universities.
Crowdfunding can be a great low-risk way for startups to get financial support for their business ideas. As I recently ran my own crowdfunding campaign, I learned a few things along the way that might assist other entrepreneurs. Here are a few tips that can help make your crowdfunding campaign a success!
During summer in Alberta, festivals, rodeos, farmers’ markets, and other events flourish throughout the province. Edmonton in the summer is known as festival city, and with good reason – there are over 55 festivals in the capital region during the summer! Calgary is home to the Greatest Outdoor Show on Earth: The Calgary Stampede.
We had the pleasure of introducing you to our client Massey Whiteknife, a successful Indigenous business owner, in the June 2016 blog post: “First Nation entrepreneur stays true to himself”. His tremendously successful company, ICEIS Safety, continues to grow while Massey also takes time to pursue other interests.