The snow has fallen and the temperatures have dipped. The familiar seasonal songs follow you everywhere you go - yes, it’s Christmas time again!
Blog Category: Marketing
Taking your next event from mundane to bold is possible – and it may be easier than you think! Time to break out of the old mold and make your mark with these three tips to fearless planning.
Small Business Week (Oct 16-22) is an exciting time for entrepreneurs with great events across Canada offering small business owners multiple opportunities to learn and connect. One of the many events that I attended was organized by Business Link named "Ignite Small Business Week YEG: Marketing in this Economy!?"
Part of living and working in a boom/bust economy is the inevitable and temporary downturn. Sadly, one of the first things to go in these leaner times is marketing budgets. Companies that cut their marketing budget, however, are missing unique opportunities presented in times of economic uncertainty. By thinking long term, careful investment in marketing will ultimately assist your company bounce back as the economy improves.
We live in a time of immediate gratification, lack of time, and need for meaningful interaction. It’s getting harder and harder to convince the buying public that our products or services are worth investing in simply by telling them so through a solid marketing plan. Even celebrity endorsement is losing its charm when it comes to purchasing decisions. So, what is a business to do? If customer service and a good message isn’t enough, what is? To gain the trust of consumers and grow your business, you must go beyond customer service and move forward into providing customer experience.
I’ve had the pleasure of meeting a number of small business owners in recent months through a variety of workshops and consultation sessions. I’m surprised (and encouraged) at the number of really good questions I’ve been getting about content creation. Small business owners are seeing a need for quality content and are eager to try things like blogging, podcasts and videos. They are quick to latch onto the “how”.. how to set up a blog, how to create a video and how to share content via social media. It’s the “what” that stumps them. What are they supposed to talk about?
With the recession predicted to last through late 2016, Alberta businesses continue to face tough decisions when it comes to marketing.
The problem is not that the times have changed, or the marketplace, or the economy. The problem is that business has not changed to keep up.
Here are the top four reasons I see entrepreneurs struggling over what they can do to revitalize their business.
No brand differentiation
3 ways to know it’s time to outsource your content
Pop quiz in my best Dr. Phil voice: how’s that website workin’ for ya?
If your first inclination right now is to cringe, you’re in the right place. So many small business owners don’t feel accurately represented by what’s written on their website, and no wonder—the content is often thrown together in between meetings and core work, and it’s an afterthought in the grand scheme of a working day.
Crowdfunding is a rapidly growing movement that uses an online portal for entrepreneurs to attract money, insights, and marketing for their business from a local or global crowd. According to Forbes, the crowdfunding industry is on track to account for more funding than venture capital this year. Check out these tips on how crowdfunding can work for you: