Blog Category: Marketing

How to register a domain name for your Canadian business

Category: Marketing

Registering a domain name for your website is a big step towards getting your business online. While you might expect this to be a difficult process, it's actually quite simple, quick, and inexpensive. In this post, we’ll show you how simple registering a domain name is and give you some tips on choosing a registrar and starting your website.

3 Things Successful Companies Do To Get More Clients

Category: Marketing

When I open Facebook, my feed is filled with posts about the top ways to gain more business through webinars, email, and Facebook ads (among other pay-per-click advertising). The struggle is the average e-commerce site only converts 3%[1] of the traffic that comes in, which means we spend a lot of time and money on trying to get people interested in our business before a sale is even made.

How to be interesting (and why millennials aren't actually the worst)

Category: Marketing

As a millennial, I’m the supposed cause of a lot of problems. Just a few of the things I’ve been credited for killing in the past ten years are the Olympics, diamonds, bar soap, marriage, and of course, socializing.
Facebook, Twitter, and Snapchat are ruining our attention spans and ability to actually talk to other human beings, right?

Five tips for Marketing in a Weak Economy

Category: Marketing

Small Business Week (Oct 16-22) is an exciting time for entrepreneurs with great events across Canada offering small business owners multiple opportunities to learn and connect. One of the many events that I attended was organized by Business Link named "Ignite Small Business Week YEG: Marketing in this Economy!?"

The Importance of Marketing in a Down Economy

Category: Marketing

Part of living and working in a boom/bust economy is the inevitable and temporary downturn. Sadly, one of the first things to go in these leaner times is marketing budgets. Companies that cut their marketing budget, however, are missing unique opportunities presented in times of economic uncertainty. By thinking long term, careful investment in marketing will ultimately assist your company bounce back as the economy improves.

Expand your business and grow your profits

Category: Marketing

We live in a time of immediate gratification, lack of time, and need for meaningful interaction. It’s getting harder and harder to convince the buying public that our products or services are worth investing in simply by telling them so through a solid marketing plan. Even celebrity endorsement is losing its charm when it comes to purchasing decisions. So, what is a business to do? If customer service and a good message isn’t enough, what is? To gain the trust of consumers and grow your business, you must go beyond customer service and move forward into providing customer experience.

The Best Content is Right in front of you

Category: Marketing

I’ve had the pleasure of meeting a number of small business owners in recent months through a variety of workshops and consultation sessions. I’m surprised (and encouraged) at the number of really good questions I’ve been getting about content creation. Small business owners are seeing a need for quality content and are eager to try things like blogging, podcasts and videos. They are quick to latch onto the “how”.. how to set up a blog, how to create a video and how to share content via social media. It’s the “what” that stumps them. What are they supposed to talk about?

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