Since the first travellers visited the hot springs in Banff in the railway era of tourism, Alberta has been a compelling destination for visitors worldwide. More than 100 years later, tourism still plays a vital role in Alberta's continuing economic success and contributes to the social vitality of the province. Today, tourism in Alberta is comprised of 19,000 businesses, provides 127,000 jobs in Alberta and generates $8.1 billion in expenditures.
Blog Category: Marketing
One question many Canadian entrepreneurs have when setting up their website is, “Should I register a .CA or a .COM domain name?”. Choosing the right domain name extension for your website says a lot about your business and sends important signals to both potential customers and search engines about your website.
Here's a quick breakdown of some key differences between .CA and .COM:
Why register a .CA domain name?
- You run a Canadian business selling to Canadian customers
“Data! Data! Data!” he cried impatiently. “I can’t make bricks without clay!” Sage words from Sir Arthur Conan Doyle, but how do they apply today?
Registering a domain name for your website is a big step towards getting your business online. While you might expect this to be a difficult process, it's actually quite simple, quick, and inexpensive. In this post, we’ll show you how simple registering a domain name is and give you some tips on choosing a registrar and starting your website.
When I open Facebook, my feed is filled with posts about the top ways to gain more business through webinars, email, and Facebook ads (among other pay-per-click advertising). The struggle is the average e-commerce site only converts 3% of the traffic that comes in, which means we spend a lot of time and money on trying to get people interested in our business before a sale is even made.
As a millennial, I’m the supposed cause of a lot of problems. Just a few of the things I’ve been credited for killing in the past ten years are the Olympics, diamonds, bar soap, marriage, and of course, socializing.
Facebook, Twitter, and Snapchat are ruining our attention spans and ability to actually talk to other human beings, right?
The snow has fallen and the temperatures have dipped. The familiar seasonal songs follow you everywhere you go - yes, it’s Christmas time again!
Taking your next event from mundane to bold is possible – and it may be easier than you think! Time to break out of the old mold and make your mark with these three tips to fearless planning.
Small Business Week (Oct 16-22) is an exciting time for entrepreneurs with great events across Canada offering small business owners multiple opportunities to learn and connect. One of the many events that I attended was organized by Business Link named "Ignite Small Business Week YEG: Marketing in this Economy!?"
Part of living and working in a boom/bust economy is the inevitable and temporary downturn. Sadly, one of the first things to go in these leaner times is marketing budgets. Companies that cut their marketing budget, however, are missing unique opportunities presented in times of economic uncertainty. By thinking long term, careful investment in marketing will ultimately assist your company bounce back as the economy improves.