Blog Category: Marketing

I’ll admit it – social media has me torn. As a father of teenage children, I resent the time suck and distraction of Instagram, Snapchat, Facebook, Twitter and so on. On the other hand, as a brand strategist, community builder and most importantly, as a tamer of wild elephants, I recognize and appreciate the value of these tools as essential equipment when gearing up for your next great safari expedition, product launch or recruitment drive. It's simple math, where teens + smart phones = reduced family time, while business + online communities = + / - the bottom line.

5 Steps to Creating the Perfect Content Calendar

Category: Marketing

There is a famous quote that we are sure you are sick of hearing: "Fail to plan, plan to fail." While this quote is cliché, is it vital to the success of any good social media strategy.
Content calendars are an amazing tool to align organizational goals with online opportunities. Creating a calendar may seem like one more step on your to-do list, but we promise it is a step worth taking!
To help get you started on the right path, we have broken down five steps with helpful resources that will allow you to create the perfect content calendar. 

.CA or .COM – which should Canadian businesses use?

Category: Business planning Marketing Startup

One question many Canadian entrepreneurs have when setting up their website is, “Should I register a .CA or a .COM domain name?”. Choosing the right domain name extension for your website says a lot about your business and sends important signals to both potential customers and search engines about your website.
Here's a quick breakdown of some key differences between .CA and .COM:
Why register a .CA domain name?

  1. You run a Canadian business selling to Canadian customers

How to register a domain name for your Canadian business

Category: Marketing

Registering a domain name for your website is a big step towards getting your business online. While you might expect this to be a difficult process, it's actually quite simple, quick, and inexpensive. In this post, we’ll show you how simple registering a domain name is and give you some tips on choosing a registrar and starting your website.

3 things successful companies do to get more clients

Category: Marketing

When I open Facebook, my feed is filled with posts about the top ways to gain more business through webinars, email, and Facebook ads (among other pay-per-click advertising). The struggle is the average e-commerce site only converts 3%[1] of the traffic that comes in, which means we spend a lot of time and money on trying to get people interested in our business before a sale is even made.

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