Blog Category: Marketing

Five tips for Marketing in a Weak Economy

Category: Marketing

Small Business Week (Oct 16-22) is an exciting time for entrepreneurs with great events across Canada offering small business owners multiple opportunities to learn and connect. One of the many events that I attended was organized by Business Link named "Ignite Small Business Week YEG: Marketing in this Economy!?"

The Importance of Marketing in a Down Economy

Category: Marketing

Part of living and working in a boom/bust economy is the inevitable and temporary downturn. Sadly, one of the first things to go in these leaner times is marketing budgets. Companies that cut their marketing budget, however, are missing unique opportunities presented in times of economic uncertainty. By thinking long term, careful investment in marketing will ultimately assist your company bounce back as the economy improves.

Expand your business and grow your profits

Category: Marketing

We live in a time of immediate gratification, lack of time, and need for meaningful interaction. It’s getting harder and harder to convince the buying public that our products or services are worth investing in simply by telling them so through a solid marketing plan. Even celebrity endorsement is losing its charm when it comes to purchasing decisions. So, what is a business to do? If customer service and a good message isn’t enough, what is? To gain the trust of consumers and grow your business, you must go beyond customer service and move forward into providing customer experience.

The Best Content is Right in front of you

Category: Marketing

I’ve had the pleasure of meeting a number of small business owners in recent months through a variety of workshops and consultation sessions. I’m surprised (and encouraged) at the number of really good questions I’ve been getting about content creation. Small business owners are seeing a need for quality content and are eager to try things like blogging, podcasts and videos. They are quick to latch onto the “how”.. how to set up a blog, how to create a video and how to share content via social media. It’s the “what” that stumps them. What are they supposed to talk about?

Should you write your own website content?

Category: Business planning Marketing Startup

3 ways to know it’s time to outsource your content
Pop quiz in my best Dr. Phil voice: how’s that website workin’ for ya?
If your first inclination right now is to cringe, you’re in the right place. So many small business owners don’t feel accurately represented by what’s written on their website, and no wonder—the content is often thrown together in between meetings and core work, and it’s an afterthought in the grand scheme of a working day.

How to get the most out of crowdfunding

Category: Business planning Financing Marketing Startup

Crowdfunding is a rapidly growing movement that uses an online portal for entrepreneurs to attract money, insights, and marketing for their business from a local or global crowd. According to Forbes, the crowdfunding industry is on track to account for more funding than venture capital this year. Check out these tips on how crowdfunding can work for you:

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