In an earlier post, we explained what domain names are and why they matter for small businesses. But what if you’re aware of the importance of domain names, and ready to move forward with bringing your business online? In this post we’ll provide advice, tips and tricks for choosing the right domain name for your small business. While it’s a relatively inexpensive investment, it’s one that will pay great dividends over time.
Blog Category: Operations
Every owner of a new company is motivated to make their dream come true. The excitement of developing and launching a new venture can sometimes distract one from the basics of business. I would like to share some ideas that new business owners should keep in mind.
Getting online is an important step for any new business. In this post we’ll explore the topic of domain names – what are they, and why are they important for small businesses?
What is a domain name?
Often referred to as a “web address” or a “URL”, a domain name is the digital place where your website lives. Domain names make it easy for your audience to find you online. Think of them as the street addresses of the Internet - a domain name is more descriptive and easy to read and remember than an IP address.
Taking your next event from mundane to bold is possible – and it may be easier than you think! Time to break out of the old mold and make your mark with these three tips to fearless planning.
After a few years of toiling hard on your small business- sticking through it in every challenge and victory- you've successfully grown it to a size that requires a little more hands on deck to keep afloat. While getting your business to this stage is a major achievement, you may be feeling overwhelmed with the common conundrum: do I hire employees or independent contractors? The first step: don't panic!
Business owners work hard to keep their business flourishing and invest substantial cash in such enhancements, such as: advertising, staffing, security, training, etc. But what happens when you are faced with the unexpected? You may want to consider how your business would be impacted from such events as:
You have enough on your plate when starting a business, add in the complexity of understanding compliance and licensing and it can be downright overwhelming. Just ask Saylish Haas, co-owner of The Next Act Pub, a restaurant in the culturally rich, southside neighbourhood around Whyte Avenue in Edmonton, and Meat
Patrons who walk through the door of Edmonton's Corso 32 are almost inevitably assured of impeccable home-style Italian fare created by owner/chef Daniel Costa and his team.
But it's what's not on the menu that plays an equal role in the accolades heaped on the Jasper Avenue restaurant, which has won multiple awards since opening nearly six years ago.
The problem is not that the times have changed, or the marketplace, or the economy. The problem is that business has not changed to keep up.
Here are the top four reasons I see entrepreneurs struggling over what they can do to revitalize their business.
No brand differentiation
"We've weathered several periods when times weren't so good, and so I don't think we'll cancel our advertising now. In fact, we might even increase it."
– W. K. Kellogg, US entrepreneur