With both a CPA and MBA, Lorna Mutegyeki has a background in finance and has always worked for large organizations and been responsible for huge budgets. Starting her own business, Msichana, had its challenges, but this business was always her big plan for life. She dreamed of equipping and empowering women through the work she did, and wasn’t getting that satisfaction from the corporate world.
Posts By Kari Morton
A few months ago, we brought you the scoop about what market research is, and how you can use secondary data in your business. Now that you’ve mined the internet for everything it's worth, it is time to consider engaging in some primary market research as well.
Ken Bergquist has always had an interest in how we work. He started as a chiropractor in 1988 and became a certified ergonomist in 1991. In the late 90s, he branched out on his own and started what would become Oobliq. The company provides a simple solution that keeps employees from getting hurt by offering preventative measures such as onsite healthcare, ergonomic consulting, and safe work training.
One year ago, Daphne and Lana’s business, YEG Box, was just a thought in their minds. The friends would often run together and talk about the local items they had recently bought. Anyone they gave a gift to would ask: “Where did you get this?!”, so they decided to turn their savvy for finding unique local goods into a business. YEG Box is a monthly subscription service, sending boxes full of goodies from local Edmonton makers to people all across the country.
Whether you don’t yet have a business, or have been running a business for years, market research can be of value to you. But what is market research, you ask? It’s about gathering information on your industry, customers, and competitors so that you’re more aware of what’s going on around you. Once you have this information, you’re in a better position to avoid costly mistakes and make business decisions related to marketing, operations, and the business’ financial situation.