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Stepping into the world of e-commerce for footwear

Category: Business planning Entrepreneurship Operations

Poppy Barley is not just another shoe store, and that is exactly what Justine and Kendall Barber wanted when they started their business. The sisters launched into entrepreneurship with the help of Startup Edmonton in 2012. They found a niche in the women’s shoe market and built a successful, multifaceted business for an underserved market.

eSignatures: Pen to Paper No More

Category: Legal issues

Buying a new sweater online and accepting the terms of purchase, downloading an app to your phone, or signing with your finger on an iPad to accept a job offer – in each instance your actions are the same as signing your name on paper.
eSignatures can take various forms, but they all allow us to enter legally binding contracts without having to go through the slow and cumbersome process of physically signing a document.

5 Steps to Creating the Perfect Content Calendar

Category: Marketing

There is a famous quote that we are sure you are sick of hearing: "Fail to plan, plan to fail." While this quote is cliché, is it vital to the success of any good social media strategy.
Content calendars are an amazing tool to align organizational goals with online opportunities. Creating a calendar may seem like one more step on your to-do list, but we promise it is a step worth taking!
To help get you started on the right path, we have broken down five steps with helpful resources that will allow you to create the perfect content calendar. 

Market Research: Investigate Before You Originate

Category: Business planning Operations Startup

Whether you don’t yet have a business, or have been running a business for years, market research can be of value to you. But what is market research, you ask? It’s about gathering information on your industry, customers, and competitors so that you’re more aware of what’s going on around you. Once you have this information, you’re in a better position to avoid costly mistakes and make business decisions related to marketing, operations, and the business’ financial situation.

B Corp Certification: The Future of Social Responsibility in Business

Category: Business planning Entrepreneurship

Social responsibility: we’ve all heard the term, but what does it really mean? And better yet, how can it be quantified in the business world?
Local businesses like mine – Peace Power – have an answer, and it’s one that small business owners in Alberta need to know.