Social Media for Small Business: Which Platform Should I Use?

Category: Marketing Social media marketing

Deciding to begin social media marketing is easy. Everyone says you should do it. But how do you get started? We're helping make it easier for Albertan entrepreneurs with this handy infographic. Find your goals on the chart, and follow the lines to the social media channels that work best for you. Try to pick one to start with (two at the most) unless you have a dedicated marketer working for you. Remember, every business is different, and your marketing needs will differ, too. At Business Link, we use Facebook, Twitter, and LinkedIn. We've discussed using Instagram, because so many of our clients are on the platform, but finding excellent visual content that we can post several times a week is prohibititve for us. We know what it's like making these tough decisions, and we want to help you with yours.

For more help on social media marketing for your small business, stay tuned for our upcoming social media webinar, check out our 16 Social Media Basics for Small Business, and register for Social Media Central, where Business Link will be teaching a master class about using Twitter!

Click to enlarge Which Social Media Platform Should I Use


Ready to take your next step towards starting your business?

If you are looking for one-on-one support for your small business, give the Business Link Business Advisors a call at 1-800-272-9675 or email You can also visit the events and webinars pages for upcoming activities!

And don't forget to follow us on social media for business news, event invitations, great advice, and more!


About the Author

Rebecca Calder

Marketing Coordinator, Business Link

Rebecca likes bears, beets, and Battlestar Galactica, though while completing her MA in Communications and Technology at the University of Alberta, she wrote two papers on Star Trek. Rebecca's interesting take on communications stems in part from her background in education. She worked as a substitute teacher for two years after completing her BEd, then realised that the classroom is not the optimal environment for an introvert. Today, she relishes the power she holds sitting behind a computer, able to talk with people all over the world. For now, she's using that power for good at her role in Business Link.

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