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Easy Social Media Analytics Tips for Small Business

Category: Operations Social media marketing

Once you've got a solid grasp on using social media to share your products, services, and experiences and to connect with your customers, you'll start thinking about what's next. What would be next in your entrepreneurial journey? Getting better, of course! This infographic has tips for accessing and using analytics on top social media platforms. All you need to do is get your toes wet to improve your social media marketing, even if numbers aren't exactly your thing!

Social Media for Small Business: Which Platform Should I Use?

Category: Marketing Social media marketing

Deciding to begin social media marketing is easy. Everyone says you should do it. But how do you get started? We're helping make it easier for Albertan entrepreneurs with this handy infographic. Find your goals on the chart, and follow the lines to the social media channels that work best for you. Try to pick one to start with (two at the most) unless you have a dedicated marketer working for you. Remember, every business is different, and your marketing needs will differ, too. At Business Link, we use Facebook, Twitter, and LinkedIn.

16 Social Media Basics for Small Business

Category: Marketing Social media marketing

Own a small business in Alberta? You've probably been told that your business, no matter how small it is, needs to be online. You've been told to "go where the people are" and to "align your content to your website's SEO." Maybe you've been told that all the teens are on Snapchat and that Facebook is dead.