Blog

5 Steps to Creating the Perfect Content Calendar

Category: Marketing

There is a famous quote that we are sure you are sick of hearing: "Fail to plan, plan to fail." While this quote is cliché, is it vital to the success of any good social media strategy.
Content calendars are an amazing tool to align organizational goals with online opportunities. Creating a calendar may seem like one more step on your to-do list, but we promise it is a step worth taking!
To help get you started on the right path, we have broken down five steps with helpful resources that will allow you to create the perfect content calendar. 

Market Research: Investigate Before You Originate

Category: Business planning Operations Startup

Whether you don’t yet have a business, or have been running a business for years, market research can be of value to you. But what is market research, you ask? It’s about gathering information on your industry, customers, and competitors so that you’re more aware of what’s going on around you. Once you have this information, you’re in a better position to avoid costly mistakes and make business decisions related to marketing, operations, and the business’ financial situation.

B Corp Certification: The Future of Social Responsibility in Business

Category: Business planning Entrepreneurship

Social responsibility: we’ve all heard the term, but what does it really mean? And better yet, how can it be quantified in the business world?
Local businesses like mine – Peace Power – have an answer, and it’s one that small business owners in Alberta need to know.

Social Enterprise Isn’t New

Category: Business planning Entrepreneurship Startup

Thirty-five years ago if you asked my father what he did for a living, he would say he was a business owner and there was no degree in the world that could teach you this stuff! Fast forward to now, and if I asked the same question, most people would say they are entrepreneurs and you can get a degree in entrepreneurship from a number of Universities.

Alberta Social Enterprises That are Doing Business Right

Category: Entrepreneurship Startup

These days, when the entrepreneurial bug bites, many hopeful small-business owners launch social enterprises—businesses that tackle social, cultural or environmental issues by “being part of the solution” while simultaneously turning a profit. Large and small, there are thousands of these businesses across Canada, and their numbers continue to grow.

Showcasing the beauty and resiliency of Indigenous artists

Category: Indigenous business Startup Success stories

Delree’s Native Art Gallery is located in the quaint town of Didsbury, 80 km north of Calgary. It opened October 6, 2015, which is also Delree’s mother’s birthday. Every year on October 6, they have a celebration in honour of her and her Birthday. Delree’s Iconic Sign hangs above her storefront adorned with one of her very first paintings: “Waiting for Grand Entry” – a rear view of a jingle dress dancer.

Cannabis-ness succeed? The straight dope.

Category: Entrepreneurship Legal issues Startup

The government announced a huge policy change that revolutionized the face of business in profound ways. This was back in 1993 when the Alberta government decided to privatize liquor sales. Up to that point, liquor sales were done in a cold, formulaic way that only a government could. The government of the day decided to open up the market to private enterprise, and everywhere you looked, everyone you talked to, people saw opportunity and money. I watched the whole thing unfold with rapt attention.

Can you negotiate free rent? It is possible for commercial tenants

Category: Financing Legal issues Operations Startup

Free rent is just one negotiable factor in a commercial lease, which my business partner and co-author, Jeff Grandfield, and I explain in our new book, Negotiating Commercial Leases & Renewals FOR DUMMIES. Even if you did not receive a rent-free period when you signed your first lease, you may be eligible for one when you renew (although you may have to work harder to get free rent on a renewal).

From Bartenders to Business Owners

Category: Entrepreneurship Startup Success stories

Have you ever been out hiking, fishing, or camping, and had a craving for a premium cocktail, but didn’t want to lug around the heavy ingredients? If that's the case, BarCountry is the company for you! The owners Mathieu and Kole are adventurers themselves, so they know packs are tight on space. All you need is a flask of your desired alcohol, some water, and one of their dehydrated cocktail mixers to enjoy your drink of choice at the end of a grueling day.

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