Davide’s entrepreneurial journey began a few years ago when he moved to Canada from Italy. Upon immigrating to Canada, he discovered that opportunities in his field of industrial design were limited to construction and oil and gas. After a year of searching for more diverse opportunities to no avail, he decided to create his own dream job, and launched his own startup, MatteRealize.
"We've weathered several periods when times weren't so good, and so I don't think we'll cancel our advertising now. In fact, we might even increase it."
– W. K. Kellogg, US entrepreneur
According to a study done by Media Dynamics Inc, the average adult population is exposed to approximately 360 marketing messages daily across various media (TV, radio, Internet and print). However, this number jumps to over 5,000 "brand exposures" if we include all the labels, posters, ads we passed in grocery stores, the malls or in the mail, whether we notice them or not.
Today I googled “breaking through barriers” to see what would come up and it was a bit crazy, there are ads for life coaches, titles about mental barriers, even links to music albums with the title. And what I got from this search is that everyone is doing something to break through a barrier of some sort, even if it is just the hard caramel layer on a crème brûlée. Struggling to find what I was searching for, I knew I had to switch gears and be smarter than the machine (if that’s possible), but I was, and I drilled down my search: “breaking through barriers in business”. YAY Success!!
At seven years old, Sophia has already been an entrepreneur for three years. She started off selling cookies at her dad's office, and from there moved to taking people their coffee. Sophia's latest business venture, Decals by Sophia, offers a device that can be used to brand and hold objects such as smartphones, clothes, tablets, and binders.
As an entrepreneur, it’s always important to start the year with clear goals, an action plan and a moment to reflect on what you’ve learned in the past year. With all that’s on your plate, the legal side of things is often pushed to the side. This short checklist will help you quickly review some critical legal compliance issues, so you can get back to focusing on your success in 2016!
Even though there is a lot of negativity about the economy in the media right now, it's important to recognize that economic downturn can be the perfect time for innovation and diversification. Why not look at this as an opportunity for change?
Often at the start of a year we set goals; however, many times these goals are not a true reflection of what we really want. This is the perfect time to pause, and reflect on what your dream career really looks like!
If you truly want to move closer to your dream career, here are two great questions to ask yourself: