Marketing and sales for small business

Your business cannot succeed without attracting customers and closing sales. Use these marketing and sales techniques to maximize your business' revenue.

Understand marketing basics

Make sure you understand all the basics of marketing, including online marketing, branding, advertising, market research, and more.

Visit the Canada Business Network to learn about the basics of marketing

Define your marketing strategy

Once you understand the marketing landscape, it's time to define your company's marketing strategy. To market to your target audiences, you need to have a clear definition of your concept, image, market, and competition. You also need to find the right mix of product, price, place, and promotion.

Read the Canada Business Network's guide to marketing strategy to find everything you need to know to get started on marketing.

Create a marketing plan

Marketing plans are a key part of your overall business plan, and important for securing financing.

Visit the Canada Business Network's guide to developing a marketing plan to find out how to plan, write, and implement a marketing plan for your business.

Promote and advertise your business

There are dozens of free and paid advertising opportunities available, depending on how much time and money you have to promote your business. Social media, public relations, paid advertising, online marketing, signage, print advertising – the choices are endless.

Make the sale and maintain the customer relationship

Learning how to find leads, make sales, and build long-term customer relationships takes time and practice. See the Canada Business Network's information on sales and customer relationship management to find new techniques and advice.

Still have questions?

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