If you have a physical location your brand will be seen in person as well as online. Location and storefronts can’t always be completely customizable, but when possible, always flip back to those brand standards.
Think, can you use your brand colours for wall colours? Can you get indoor & outdoor signage made? How do you want someone to feel when they walk in? What kind of music is playing? What’s the lighting like?
Take Starbucks for example (I know we’re not all owners of a billion-dollar cafe franchise but hear me out). Anywhere in the world, you can walk into a Starbucks and the “vibe” is pretty much the same. The interior has natural finishings, lots of windows, and is not too brightly lit. It feels warm and cozy, and the baristas are always there to smile and ask you what you’d like to order. This is an example of consistent branding.
Now of course Starbucks has the money to make sure all their stores look a certain way but when it comes to your own business location think about what you want your customers to feel when they come into your business. See where there are areas you can add branded touches to make customers feel the way you want them to.
So what do you do with all this? Make a plan. Use these tips to create consistency across any platform or physical space your audience might find you. Show up the way your audience expects you to.
About the author: nine10
Nine10 Incorporated has spent the last 16 years developing brands and websites, and training businesses across Alberta. After their merger with imageDESIGN, they now have a combined market experience of 38 years.
Change has always been a core value of nine10 and, as the world has changed and evolved over the last 16 years, nine10 has adapted their offerings to best serve their clients. They focus on making sure their clients leave with the tools and confidence they need to manage their brands, websites, and digital marketing on their own.
With their expanded team of Business Development Professionals, Designers, Website Developers, Print Experts, and Digital Marketing Trainers, they’ve built an incredible knowledge base. This group of experts with extensive experience helps their clients build vibrant, exciting new brands, websites, and assets to help their marketing shine.
If you’re looking to connect with nine10 to see how they can help your business stand out, visit their website at nine10.ca.