You’ve been running your small business’ social media accounts by yourself for a while now. You’ve studied hard, using our previous social media marketing blog posts as references: Creating a Social Media Plan for Your Small Business, Social Media for Small Business: Which Platform Should I Use?, 16 Social Media Basics for Small Business, Easy Social Media Analytics Tips for Small Business, and Social Media Marketing Tips and Tricks for Small Business, but your results have stalled.
Is it time to redesign your strategy? Come up with new types of content? Is it time to hire your 12-year-old niece to take over?
Probably not. Before you take drastic measures, make sure your social profiles are robust and relevant. Each task below should take you less than five minutes to do, and you can think of it like scooping up a fistful of snow to clean off your headlights.