Building Your Marketing Plan: Actionable Strategies to Implement
This four-part series will teach you about marketing your business
About this event
If you get easily overwhelmed at the thought of marketing your business then this series is for you.
Join us for this 4-part Marketing Foundations series presented by Kim-Ann from SASS Marketing. You’ll learn about your communicating with your ideal client, storytelling for your business, and creating a marketing plan and then a strategy to execute it.
Learn more about each webinar:
Part 1 – Understanding the Problem You Solve & Identifying Your Ideal Customer/Client
Wednesday, August 17th
In this workshop you’ll gain clarity on the problem your business is solving, identify who your ideal customer/client is, and understand what motivates your ideal customer/client so that you build a marketing strategy to reach them specifically
Part 2 – Using Storytelling to Resonate With Your Audience
Wednesday, August 31st
In this workshop you’ll learn how to craft your messaging to resonate with your audience, and how to tailor your communications to connect with your audience and create engagement
Part 3 – Creating Your Marketing Plan
Wednesday, September 14th
In this workshop you’ll learn the key components to building an actionable marketing plan
Part 4 – Building Your Social Media Strategy & Developing a Solid Marketing and Content Calendar
Wednesday, September 28th
In this workshop you’ll learn how to create your own social media strategy and establish your own marketing and content calendar that’s specific to your unique business goals and objectives
About the Presenter
Kim-Ann Wilson, President/Consultant at SASS Marketing Agency
SASS Marketing Agency is a full-service marketing agency in Edmonton with the vision of helping women and BIPOC-owned businesses elevate their marketing efforts both online and offline through creative design, strategy & planning, workshops & training, digital marketing and business consulting. SASS is a Savvy team of 7 located on the West Side of the city.
Kim-Ann Wilson is the President at SASS, she is an event host, public speaker and podcaster, she was born in Kingston, Jamaica, and grew up in England. She is a current Alberta Women Entrepreneur Award Nominee for 2022, and she has been recognized as 1 of 50 ‘Top to Top Future Woman Leader of Tomorrow’ awarded by HSBC in 2011, she is a Professional Digital Marketing Strategist and the co-owner of Eat Jamaican, a grocery store on the South Side of the city.
Her favourite quote is: “If your opinion doesn’t put food on my table, then it’s irrelevant.”
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This webinar may be recorded.