Go Digital

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Go Digital

Are you challenged to track the outcomes of your marketing campaigns and link them to customers and leads?

Do you want to get more out of your limited marketing dollars?

As a B2B (Business-to-Business) company, you know that every dollar counts when you are trying to get your product in front of the right customer. This two-day online seminar will help you do just that, whether you’re about to go-to-market or are an existing company that has seen some growth but knows there’s potential to scale.

If you feel like you lack the structure or resources to grow your business, Go Digital will help you learn how to build and execute integrated digital marketing campaigns using a fully integrated platform and modern marketing methodology. Participants will leave each session ready to execute their newly learned methods immediately after each session, and this learning will be supported by hands-on coaching between sessions. The sessions will be outcome-focused, and participants will leave with a digital marketing and customer engagement platform.

Join experts Social Lite for digital communications strategies, Chris Fletcher on data analytics, Aaron Budnick, Rainforest YEG, and Barbara McKenzie, Business Link, on integrated digital platforms.

Outcome:

  1. A digital marketing strategy for your business
  2. A digital and customer engagement platform for tracking and lead generation.

Agenda:

DAY ONE

  • 9:00am – Registration
  • 9:30am – Welcoming Remarks
  • 9:45am – Session One: Marketing Basics
  • 11:00am – Session Two: Customer Avatars
  • 12:00pm – Lunch
  • 1:00pm – Session Three: The Customer Journey
  • 2:00pm – Session Four: One-on-one coaching
  • 4:00pm – Conclusion

DAY TWO

  • 9:00am – Registration
  • 9:30am – Welcoming Remarks
  • 9:45am – Session One: Data Science 101
  • 11:00am – Session Two: CRM as a Database
  • 12:00pm – Lunch
  • 1:00pm – Session Three: CRM Basics and Setup
  • 2:00pm – Session Four: Customer Journey Process
  • 4:00pm – Conclusion

Location: Online, via Zoom

Cost: $49 per person

Space is limited to only 25 participants so sign up soon so claim your spot.

Date

Mar 21 2020 - Mar 28 2020
Expired!

Time

9:00 am - 4:00 pm

Cost

$49 per person

More Info

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Ready to take your next step towards starting your business?

If you are looking for one-on-one support for your small business, give the Business Link Business Advisors a call at 1-800-272-9675 or email askus@businesslink.ca. You can also visit the events page for upcoming activities!

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