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We are pleased to offer market research services for entrepreneurs!

There are two forms of market research, both of which you will want to include in your business plan.

Primary research typically involves communicating with potential buyers of your product or service, or other businesses in your industry. Some examples of this type of research are client questionnaires or focus groups. You may get the most meaningful information from primary research as it is generally local research, and the potential buyers of your product or service will provide insights into their attitudes and behaviours.

The other form is secondary research, which typically involves looking at published material. This information can be found online through government resources, industry associations, paid databases, etc. While primary research is local information, secondary research is broader in scope and often includes information about the industry in a wider geographical area.

If you want to know more about market research, check out this practical guide to market research.

Business Link can provide secondary market research. Our turnaround time may be up to three weeks. In order for us to provide the best possible information for you, we need to know a little bit about your business, so please complete every field in the form below.

Why do you need the research? For example, is it for business planning purposes, research for introducing a new product or service, or because you are expanding to a new location?

Where will the business be located (city, town)?

Where will you be selling your products or services (city, town)?

What product or service will you be selling the most? You can have more than one product or service, but what is your main revenue generator?

What kinds of businesses are you competing with? Please list your top 3 competitors, and their location and website (if available). They could be local, provincial, or national/international.

Who do you think is most likely to buy your product or service? What are their demographics or characteristics?

What primary market research have you done? What secondary market research have you done?

What specific secondary research information are you looking for?

Who are you working with at Business Link, or how did you hear about us (from what event or organization)?

Our turnaround time may be up to three weeks.