We are pleased to offer market research services for entrepreneurs!
There are two forms of market research, both of which you will want to include in your business plan.
Primary research typically involves communicating with potential buyers of your product or service, or other businesses in your industry. Some examples of this type of research are client questionnaires or focus groups. You may get the most meaningful information from primary research as it is generally local research, and the potential buyers of your product or service will provide insights into their attitudes and behaviours.
The other form is secondary research, which typically involves looking at published material. This information can be found online through government resources, industry associations, paid databases, etc. While primary research is local information, secondary research is broader in scope and often includes information about the industry in a wider geographical area.
If you want to know more about market research, check out this guide to market research and analysis.
Business Link can provide secondary market research. Our turnaround time may be up to three weeks. In order for us to provide the best possible information for you, we need to know a little bit about your business, so please complete every field in the form below.