This is the research you do yourself or get someone to do for you, where you get information directly from your target market. Primary research aims to answer questions that are relevant to your business, allowing you to gain valuable insight into the key issues that affect you. Don’t worry, it’s much less complicated than it sounds. Common examples of primary market research include survey’s, focus groups, interviews, and observations.
Primary market research can be resource and time intensive, but it can give you some great information to help you validate your business idea. Online tools like Survey Monkey, social media polls and questions features (on Instagram and Facebook stories), and video chat platforms can make it easy and affordable.