October 27, 2021
Over 90% of marketers say their company views content as a business asset, according to the Content Marketing Institute.
So, is your content working to grow your bottom line? In this interactive workshop, explore how to blend strategy and storytelling to create content that helps drive business. Not exactly sure what content marketing is? You don’t need any prior knowledge for this workshop. You simply need a B2B company to market and the desire to grow your business by creating meaningful connections with your audience.
You will learn:
- The marketing foundation you need to establish before you begin creating content: a strong brand voice and messaging.
- How to communicate your expertise and the value of your products and services using 5 different types of content to generate B2B leads and sales.
- How to strategically create content for various types of buyers to maximize the impact of your marketing efforts.
Afton Brazzoni, Scribe National
Afton Brazzoni started Scribe National to help B2B companies serve their audiences with captivating, refreshing, effective clarity through storytelling. She brings 12 years of experience in marketing and communications, with a background in journalism, to her mission to deliver you excellent content that drives your business forward. Afton has extensive experience developing strategies and content for growth-oriented organizations such as technology companies, higher education institutions and the tourism industry, as well as for entrepreneurs. When she’s not working, Afton is spending time with her husband, hiking with her two French bulldogs in the foothills of the Canadian Rockies (yes, they can hike!) or honing her oil painting skills.