August 11, 2021
When a potential customer searches for your product or service, do they find you? Claiming and maintaining your Google My Business listing is a critical component in a solid digital marketing strategy in today’s noisy online marketplace.
Local listings serve as a virtual billboard for prospective customers who want to find your product or service quickly and easily, particularly when they’re ready to make a purchase. In fact, studies show that a completed Google My Business listing is 29% more likely to attract purchases. Join us as we guide you through the ins and outs of Google My Business and how you can expand your client base by ensuring you show up.
- An overview of Google My Business
- How to claim your Google My Business account.
- How to optimize your Google My Business listing, ensuring your current and future customers can find you easily.
- How and when to update your GMB listing.
Nicole McDonald, Education and Marketing Manager, Nine10 Inc.
Nicole joined the nine10 fold in 2021 in the role of Manager of Education & Marketing. She brings over 20 years of experience in the technology sector, specifically in digital media, website development, SEO, and content writing.
From 2002 to 2017, Nicole owned and operated the website development firm digital-blues.com, working with over 300 clients to develop websites and provide training on website content maintenance. With work experience in business to consumer, business to business, government and non-profit, Nicole brings diverse knowledge to share with nine10 students.
A teacher by nature Nicole wrote as a freelance writer for a technology-made simple website makeuseof.com providing easy-to-follow how-to articles and technology explainers anyone can understand. Beyond teaching, she is also a lifelong student constantly embracing new opportunities to expand her knowledge with courses in adult education, communications, digital media, video editing, design, and technology.
Nicole provides training and guidance to students through live training, content development, and marketing initiatives in her day-to-day activities.