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Market Research Services

Entrepreneurs create ideas for new products and services all the time. Let’s ensure yours is going places by exploring whether a market exists for your idea and what that market looks like.

Market research involves collecting data that you can analyze and interpret to learn about the characteristics and needs of your target market, your industry as a whole, and the competitors you face. You can use this information to validate your idea, test your product or service design, and make better business decisions. Whether you need research to determine if your new business idea is feasible or for developing your business plan, we’ve got you covered.

We offer services and expertise in secondary market research. If you require primary market research or aren’t sure whether you need primary or secondary market research, watch the video below, read this blog post, and contact one of our business strategists today.

Watch this video to learn the basics of market research and how it can help you start or grow a successful business.

Does your idea fill a gap in the marketplace?

One way to find out if a market exists is to look at market data such as industry trends, demographics, and competitors. You can then use this data to help you with the next steps for your business launch or expansion.

As you do research for your business, there are some free resources that you can access online. Download this guide to discover resources that provide information on industries and the economy, businesses, consumers and households, and international trade.

Download Guide

Whether you need research to determine if your new business idea is feasible or for developing your business plan, we’ve got you covered.

We can provide data related to:

  • Consumer demographic information such as population, age and sex, income, education and occupation, ethnicity, and more
  • Consumer psychographic information such as lifestyles and behaviours based on select target segments
  • Household spending on consumer goods and services
  • Business lists (competitors, suppliers, etc.) including data such as business type, location, revenue, number of employees, and industry
  • Industry news and trends
  • Industry average financial ratios
  • Importing and exporting data

Why should Business Link help you with your market research?

We have access to 6 of the most extensive consumer and industry databases in North America

Dedicated 1:1 support from our market research coordinators, who have over 25 years combined experience working with market research and data

We use our expertise to find information that fits your business so you can make better business decisions

Our Services

Business Link provides secondary market research expertise. Here’s how the service works:

  • You send in a market research request form with some preliminary information about your business and book a free 30-minute consultation with a market research coordinator.
  • Your coordinator helps you define what you need to learn from your market research, including which database(s) will be most helpful in answering your market research questions.

They’ll let you know if you require a customized report. If you need a customized report:

  • You’ll be sent a new form to fill in with all the information the coordinator will need to complete your request
  • This level of service is priced at $149.50 +GST

If you don’t need a customized report, the coordinator will get any remaining information from you during your consultation.

All levels of service include

  • Initial free 30-minute consultation
  • The coordinator searches for data related to your market research question(s) and selects the data which will be most helpful to you
  • The coordinator will provide this data to you by email within 10 business days
  • A follow-up meeting
  • A discount on follow-up requests for the same business that require a customized report
Market Research

Submit a Market Research Request

Ready to get your market research? Simply click the link below to book a meeting and provide us with some preliminary information. You’ll receive a confirmation email so you know we got your request.

Request Market Research


I know I need market research for my business plan, but I might be in over my head. 

Contact one of our business strategists. They’ll help set you up for success and get you ready for market research. 

What if I don’t know what I need to know?  

If you’re ready for market research but are stuck figuring out what questions you need to ask, fill out our intake form and book an appointment with a Market Research Coordinator. 

What do I do with the data when I get it? 

That’s up to you! That’s why it’s so important to make sure you know what questions you need answered. 

I’m also using your interactive business plan builder and plan on submitting my business plan for review. Any chance I can get a discount? 

Check your email. We’ll include a promo code you can use for a discount on our Business Plan Review Service when we send you your market research report(s). 

I want to get started on my own before I think about paying for secondary market research services. Where do I start? 

Take a look at our list of ready-to-go data, which includes economic indicators, directories and business information, consumer data, and even international trade data to help you export or import.

I’ve been in business for years and know exactly what I need for market research. Can I skip the appointment and just send in my request? 

Absolutely! You can go straight to the form to request a customized research report. This service costs $149.50 +GST. 

I’ve already received market research, but I have more questions related to the same business. What do I do?  

Great! Send an email to the coordinator you’ve been working with, or research@businesslink.ca, and we’ll get back to you about your new questions and next steps.  

Are there any restrictions I should know about?  

Please review our Terms and Conditions and Cancellation and Refund Policy. 

Business Link

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