Financial Fundamentals: Guide to Financial Terms

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Financial terms can seem overwhelming when you’re starting or growing your business. Yet understanding these terms is vital for making confident decisions, working effectively with your accountant or bookkeeper, and assessing your company’s overall health.

Use this guide as a quick reference. If you’d like help applying any of these concepts to your own business, our Business Strategists are here to support you. Book a free consultation with us!


Accounts Payable (AP)

Accounts payable are the bills your business needs to pay as part of its normal operations. These are listed as liabilities on the balance sheet until settled.


Accounts Receivable (AR)

Accounts receivable are debts owed to your company, usually from sales on credit. It is an asset that appears on the balance sheet until customers pay their invoices.


Accrual‑Based Accounting

An accounting method that recognizes revenues and expenses when earned or incurred, regardless of when the cash is exchanged. Most businesses operate this way.


Accumulated Depreciation

Total depreciation of an asset over its lifetime. This number reduces its book value over time.


Acid Test

A quick measure of a company’s ability to cover immediate liabilities, calculated by subtracting accounts receivable and inventory from short‑term assets and then dividing by short‑term liabilities.


Acquisition Cost

Additional expenses associated with gaining a new customer.


Balance Sheet

A snapshot of a company’s financial position at a point in time, listing assets, liabilities, and owner’s equity.


Breakeven Analysis

The point where revenues cover expenses, yielding neither a profit nor a loss. Learn to calculate your breakeven point.


Burden Rate

Additional employer costs beyond salaries, such as benefits, taxes, and insurance.


Capital Assets (Fixed Assets)

Long‑term assets like equipment and buildings that are used for more than one year.


Capital Expenditure

Spending used to acquire or maintain fixed assets.


Capital Input

Investment of new money into a business, increasing the owners’ stake and risking its growth.


Cash

Cash generally means money available in bank accounts or physical currency, representing liquid resources available to the business.


Cash Basis

An accounting method that only records cash when received or spent, ignoring invoices until money changes hands.


Cash Flow

The movement of money into and out of a business over a set period, capturing actual liquidity.

How to Calculate Cash Flow:
Cash Received – Cash Spent = Net Cash Flow


Cash Flow Budget

A projection that captures anticipated cash inflows and outflows over a set period.


Cash Flow Statement

A financial statement that shows actual cash inflows and outflows over a period (usually a month or quarter).


Cash Sales

Transactions conducted with cash, credit cards, or cheques — as opposed to sales made on credit.


Cash Spending

Expenses paid immediately, rather than deferred.


Commission

A payment (often a percentage) made for making a sale.


Compound Annual Growth Rate (CAGR)

The annual growth rate required for an investment to move from its starting point to its end point if profits were reinvested every year.


Contribution and Contribution Margin

Contribution is the difference between total sales and total variable costs. Contribution margin is expressed per unit or across a product line.


Cost of Goods Sold (COGS) / Cost of Sales

Direct expenses associated with making or acquiring goods or services.


Current Assets / Current Liabilities / Current Debt

Short‑term assets and debts, typically expected to be used or settled within a year.


Debt and Equity

The combined liabilities and equity listed on the balance sheet, representing the total financing available to the business.


Depreciation

The accounting practice of spreading the cost of long‑term assets across their useful life.


Dividends

Profits paid out to owners.


Earnings (or Profit)

Revenues less expenses, calculated for a specific period.


Earnings Before Interest and Taxes (EBIT)

A measure of earnings that excludes interest and tax payments.


Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA)

A measure of overall business performance that excludes financing, tax, and depreciation expenses.


Effective Tax Rate

The actual rate you pay in taxes compared to your total income.


Equity Financing

Capital received in exchange for a portion of ownership.


Expenses

Costs associated with running a business. These can be operational, fixed, or variable.


Fiscal Year

The 12‑month period used for accounting and reporting, which doesn’t necessarily match the calendar year.


Fixed Cost / Fixed Liabilities

Costs that remain the same regardless of sales or production levels (e.g., rent), and long‑term debts with defined terms (usually longer than five years).


Floating Liabilities

Short‑term debts secured by an underlying, variable‑value asset, such as accounts receivable.


Gross Margin / Gross Margin Percent

The difference between total sales and cost of goods sold, expressed in dollars or as a percentage.


Income Statement (Profit and Loss)

A financial statement that summarizes revenues, expenses, and profits or losses over a period.


Interest Expense

Costs of financing or borrowing money.


Liabilities / Long‑Term Liabilities

Short‑term debts are due within a year, while long‑term liabilities are debts due after five years.


Net Cash Flow

The change in cash position over a period.


Net Profit / Net Worth

The total earnings after all expenses and taxes have been paid. Net worth is total assets minus liabilities.


Operating Expenses

Costs associated with running the business day‑to‑day, such as salaries and utilities.


Opportunity Cost

The cost of choosing one option over another.


Paid‑In Capital

Cash invested in the company by its owners.


Payables / Payroll / Payroll Burden

Short‑term debts for goods and services, employee compensation, and associated benefits and taxes.


Profit Before Interest and Taxes (EBIT)

Same as Earnings Before Interest and Taxes.


Profit or Loss Statement

Same as an income statement.


Receivables / Receivables Turnover

Amounts owed to the company by customers and the measure of how quickly those debts are collected.


Retained Earnings

Earnings kept in the business after dividends have been paid.


Return on Assets (ROA) / Return on Investment (ROI) / Return on Sales (ROS)

Ratios that measure profitability compared to assets, equity invested, or sales.


Short‑Term Assets / Short‑Term Liabilities

Items expected to be used or settled within one year.


Sunk Cost

Expenses that have already been incurred and cannot be recovered.


Surplus or Deficit

Terms used by nonprofits for “profit” or “loss.”


Tax Rate Percent

The percentage of income owed in taxes.


Unit Variable Cost

Cost associated with producing one unit of a good or service.


Unpaid Expenses

Expenses that have been incurred but not yet paid.


Variable Cost

Costs that rise and fall based on production or sales activity.


Venture Capital

Investment in early‑stage ventures, usually in exchange for equity.


Working Capital

Available cash and short‑term assets required to operate the business.


Need help?

If you’d like to review any of these terms in the context of your business, our Business Strategists can help.

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