As we move forward with high hopes of things returning to normal and business going on “as usual”, there are going to be new hurdles and trends entrepreneurs will have to have to adapt to. One of the biggest marketing trends currently taking over the internet: creating and sharing short-form video content. Platforms like Tik Tok and Instagram Reels are taking over social media and are giving small businesses a larger platform to promote their products and show a bit of personality behind their brand.
By incorporating short-form video content and giving your brand a stronger personality, consumers get a better sense of who you are. People want to see the behind-the-scenes, even if it isn’t as “pretty” or as “professional” as you think it has to be. Online, business owners are sharing what’s behind the business and being transparent about how being an entrepreneur can be difficult but also very rewarding. This helps your consumers relate to you, and want to support you both as an entrepreneur and as an individual.
As a business owner, you are balancing several roles and probably don’t think you have the time to add “content creator” to the list. The good news is, video content doesn’t have to be scary or intimidating! This blog is going to share 3 easy ways to incorporate video content into your marketing plan for 2021.