Q. Tell us about your business and what it does.
A. Babuebaby is an incorporated venture that specializes in designing carriers that were specifically engineered to help maintain a healthy musculoskeletal system. These carriers have been designed, to offload pressure from the shoulder joints and evenly distribute weight around the torso and pelvis.
Q. What motivated you to start your own business?
A. My journey started out of frustration, I realized that as my son was growing, the carriers on the market didn’t fully support our functional needs. I didn’t find them ergonomic enough as they were still placing pressure on my shoulders. As an OT I realized that I could apply what I practice on a daily basis at work by creating a carrier with improved weight distribution and improved comfort for both caregiver and the child. Hence Babuebaby was born.
Q. What are you most proud of? What is your biggest success?
A. Being able to stick with this whole process. It really wasn’t easy to get here where I am right now. I experienced a lot of roadblocks. The amount of red-tape to get to the final stage of product development and testing wasn’t an easy road. There were a lot of times I wanted to give up. Having worked in the industry where I have always served others (whether health care sector or social services), it was such a learning curve for me was to maneuver situations with some cutthroat service providers and suppliers in the cooperate world. I had to take a step back to reflect on my approach and response to dealing with these challenging situations and it definitely wasn’t easy. I am grateful that I had a very supportive community behind me otherwise it would have been easier to quit.
My biggest success has been by far being able to create an inclusive product that I can share with other parents. Babuebaby was engineered to provide a safe back carry for all children including those with special needs; with low trunk and neck tone, which will distinguish it (quality and function) from other carriers. Our products really do exist to solve a problem. We have created the only product that will allow parents to carry their children for longer periods of time without impacting their shoulder health.