Organic Search Results
A lot of features can appear in the search results, such as videos, images, news…and the list goes on. All these results can be considered organic results, but for this article, we’ll be focusing on traditional text search results.
The exact algorithms Google uses to rank sites for specific keywords are always evolving, as are your rankings, and your competitor’s rankings. Search Engine Optimization (SEO) is the practice of improving your website and its content to get it to rank higher in organic search results.
Google’s success depends on users finding what they are looking for quickly…very quickly! Most users will only click on one of the top few results. Google wants those results to be relevant to the user as well as a good experience regardless of the type of device they’re using. As over half of search queries are made from mobile devices, Google favors sites that are optimized for mobile devices.
Other factors that affect your ranking include:
- Site speed
- Page titles
- Proper use of keywords
- Readability of your text and more.
There are no easy answers to get to the top of the organic rankings. Anyone old enough to remember a time before Google can tell you about searching through pages and pages of irrelevant search results. Understanding Google’s Search Engine Result Page is a great first step to creating a strategy to make it easier for customers to find your business on Google.
Need More Support?
Digital Tea is always available to answer any specific questions you might have. You can reach them by visiting their website, by phone at (780) 473-4600, or by email at [email protected].