Prepare All the Things
Rome wasn’t built in a day, and neither was your company. Preparation is key when it comes to a successful wholesale marketing pitch. This step will give your buyer all of the information necessary to make an informed decision, and it’ll help structure your brand.
Koopslie Consulting recommends appealing, eye-catching, on-brand packaging. Not only should packaging help draw the eye of the potential buyer, but it should tell a brand story and protect the product as it sits on store shelves. Your packaging makes a huge impact, so every square inch should be put to good use. You will also need great sales and marketing materials, including a sales sheet and a line sheet. All of your sales and marketing material must clearly answer all of the buyers questions and get them interested in your product. The best advice I can give, is to look at everything you’re creating from the buyer’s perspective.
Do a market evaluation to make sure that your pricing is on point. Make sure that you’re making a fair profit on your product. During this stage, you’ll want to make sure that production and logistics are ironed out so you’re ready to fulfill wholesale orders. You will also want to gather a list of buyers that you want to work with.
Launch Your Product
So, your branding is on point, and your product is a must-have in everyone’s life. You feel confident that you’re ready to launch your product to the big leagues, so let’s go! Launch your product to the market and see if you receive any feedback. Shortly after this, you’ll be ready to pitch your list of wholesale buyers.
Provide your wholesale buyers with all of the information they may need, including marketing materials, how-to guides, pricing, and order forms. Make ordering and contact information as easy as possible for buyers.
Once you begin to see success, you’ll be ready to collect orders and send them to your new customers! You finally see momentum in the wholesale market, so celebrate and let the world know about your well-deserved success.
Being a success in the wholesale market may seem daunting, but if you know what you’re doing, you can grow your business really quickly with the proper tools and resources. For example, working with just one pharmacy chain can give you access to 800+ new wholesale accounts! This can grow your business overnight. Koopslie Consulting is an expert in the area of wholesale buying and dealing with pharmacy chains, and we are excited to support you on this journey to success.
One of our biggest points of advice is not to become overwhelmed with frustration or disappointment. Dominating the wholesale market will take time and effort, but it can be done – and we are here to help you! Once you begin to see success, you’ll be shocked at how awesome the wholesale market is.
For additional information about how to become successful at wholesale, download our Wholesale Readiness Checklist, visit koopslieconsulting.com and follow us on Instagram.