How to build an email list
One of the benefits of building an email list is that if you get too busy, you don’t have to use it; it’s always there, and unless you’re sending emails, your subscribers are unlikely to unsubscribe. Unlike social media, whether or not your subscribers see your emails is not based on mysterious algorithms that watch engagement and post frequency (and everything else) on your business account.
This doesn’t mean that you should send random, sporadic emails. An email marketing campaign works best when it’s strategic and intentional. Best practice is to send a regular email to your subscribers – you can start at 1-2 times a month and increase your frequency if and when you are able and comfortable. This part is very important – don’t overthink it. There is a fine line between perfection and procrastination.