
As consumers increasingly move online to shop, it’s essential for small businesses to develop e-commerce capabilities to remain competitive.
The Canada Digital Adoption Program is a $4 billion investment to help small and medium-sized businesses get online with new digital tools. There are two streams of the Canada Digital Adoption Program: the Grow Your Business Online Grant and the Boost Your Business Online Grant. Business Link is only administering the Grow Your Business Online Grant.
Grow Your Business Online Grant
As part of the Canada Digital Adoption Program, the Government of Canada has partnered with Business Link and Digital Main Street to deliver the Grow Your Business Online grant to small businesses across Alberta.
Eligible businesses will receive a micro-grant of up to $2,400 to help with costs related to adopting e-commerce, with support provided from a network of E-commerce Advisors. The Grow Your Business Online Grant will provide small businesses in Canada with $1.4 Billion in grants. Please note, the grant is administered by Business Link and is not administered by Digital Main Street.


About Business Link
Business Link is a government funded non-profit that has been helping Alberta small businesses start and thrive since 1996. We provide one-on-one coaching and advice, market research, access to experts, free resources, and education, as well as specialized support for Indigenous and immigrant entrepreneurs.
What’s included in the Grow Your Business Online program?
$2,400 micro-grant
Personalized support for improved digital strategies
Business eligibility
The Grow Your Business Online Grant is offered in Alberta through Business Link and is currently open for applications from businesses that meet all the following criteria:
- Is a for-profit business (including for-profit social enterprises and co-operatives)
- Is a registered or incorporated business
- Is a consumer-facing business
- Can be accessed by consumers or provides in-person services to consumers
- Has at least one employee (full time or part time, but for at least three months prior to application) that isn’t the owner, OR had at least $30,000 in annual revenue in the most recent tax year (2021)
- Must commit to maintaining digital adoption strategy for six months after participation in the program
- Must consent to participating in follow-up surveys, sharing information with the Government of Canada (ISED and Statistics Canada), and having the name of the business published as a recipient of funding
The following types of small businesses are ineligible:
- Corporate chains, franchises or registered charities
- Representatives of multi-level marketing companies
- Real estate agents, real estate brokerages or real estate brokerage firms
- Insurance agents, insurance brokerages or insurance brokerage firms
- Financial advisors, financial brokerages or financial brokerage firms
- Mortgage advisors, mortgage brokerages or mortgage brokerage firms
- Any brokerage agents or brokerage firms
- Non-profit organizations
- Businesses that engage in online reselling or drop-shipping businesses reliant on third-party suppliers
- Wholesale or distribution businesses or manufacturers (unless their business model includes direct sales to the end consumer)
Grant expense eligibility
The $2,400 micro-grant is a reimbursement-style grant, meaning funding will be issued after your spending plan is approved, grant agreement is received, and eligible receipts/proof of payments are submitted and approved. Please note, the approval of the spending plan is not an authorization to purchase any items, and no funds should be spent until the business receives an email from the Funding Manager authorizing purchases.
Please note that all eligible costs must show a direct tie in to implementing a new eCommerce store in your proposed spending plan. Anything that is not tied to directly selling products or services online, will not be an eligible expense.
- Please note that any transactions deemed to be non-arms length between a successful grant recipient and their chosen service provider will be deemed ineligible.
- A non-arms length transaction is defined as a transaction made between related parties as described in Section 251 of the Income Tax Act
- Costs related to the implementation or improvement of a digital e-commerce plan (e.g. online reservation/booking tools, online ordering systems, electronic payments)
- Costs related to website search optimization (SEO)
- Note: plan cannot be strictly search optimization, it needs to be tied to overall e-commerce implementation plan, and not a standalone item.
- Costs related to the installation of an e-commerce platform (including subscription fees/costs)
- Costs of back-office solutions to support an e-commerce strategy
- Costs of social media advertising (Note: Plan cannot be strictly social media advertising, it needs to tie into overall e-commerce implementation plan)
- Costs related to the creation of customer databases
- Hiring a consultant/agency to execute Digital Marketing initiatives related to your e-commerce store
- Development of new e-commerce website
- Upgrading existing e-commerce site for added functionality (i.e., new plugins, or features)
- Note: redesign of an existing site is not eligible
- E-commerce software including:
- Software to track and manage product inventory, as well as fulfill and ship orders
- Software for product databases
- Software to track sales, market to customers, offer discounts, maintain a loyalty program
- Software to simplify marketing
- Cyber Security software or certifications
- Hardware and accompanying software up to 20% of total grant amount
- As for examples of limited coverage for software, it would be any software that is bought with equipment that is required to support an e-commerce strategy. For instance, if a small business buys a new e-commerce integrated point of sale (POS) system that costs $1,300, CDAP will cover 20% or $260.
- Costs of connectivity
- Costs related to the shipping of goods purchased through the e-commerce platform
- Purchases made prior to grant approval
- Office Software (e.g., Microsoft Office, iWork, Google Workspace, etc.)
- Renewal of digital services such as domain name, software subscription etc.
- Signage and printing
- Logo redesign and rebranding
- Business Owner’s salary or current employee salary for executing the project
- Costs of land, building or vehicle purchase
- Costs of intangible assets such a goodwill, whether capitalized or expensed
- Depreciation or amortization expenses
- Interest on invested capital, bonds, or debentures
- Bond discount
- Monthly mortgage, loan and/or rent payments
- Refinancing of an existing debt
- Losses on investments, bad debts, and any other debts
- Fines or penalties
- Costs related to litigation
- Fees for administrators including payments to any member or officer of the Recipient’s Board of Directors
- Opportunity costs
- Hospitality and entertainment costs
- Franchise fees and/or franchise license costs
- Lobbyist fees
- New capital expenditure
- Consulting fees for submission of CDAP application or any costs not related to the acquisition or set up of technology solution
*Digital Main Street and Business Link reserves the right to determine what is eligible/ineligible on an as needed basis. These are merely an outline and represent best practices.

Working with an e-commerce advisor
As part of the Grow Your Business Online Grant, each business can work with an E-commerce Advisor. These advisors work with businesses to provide hands-on guidance by reviewing digital assessments, consulting on grant spending plans, recommending digital marketing strategies, and helping to implement new technologies.
You will also work with an E-Commerce Advisor as part of your application process.
Getting ready to apply
Applications for the Grow Your Business Online Grant are submitted through our grant partner, Digital Main Street. Though applications are submitted through Digital Main Street, the grant is administered by Business Link and is not administered by Digital Main Street.

To ensure your business meets the eligibility requirements, please have the following information ready for the application:
- Business name
- Business owner’s name and contact information
- Business structure
- Number of years in business
- Alberta business registration number
- Articles of incorporation (include all pages of the document for upload)
- OR Sole Proprietorship Registration Statement (include all pages of the document)
- OR Partnership Registration Statement (include all pages of the document)
- Industry type and NAICS code
- Proof Of Payroll Source Deductions Paid (PD7A and/or notice of assessment for payroll from CRA) for upload