As part of the Canada Digital Adoption Program, the Government of Canada has partnered with Business Link and Digital Main Street to deliver the Grow Your Business Online grant to small businesses across the country.

Eligible businesses will receive a micro-grant of up to $2,400 to help with the costs related to adopting e-commerce and supported by a network of e-commerce advisors.

Participant Requirements

  • Is a for-profit business (including for-profit social enterprises and co-operatives)
  • Is a registered or incorporated business
  • Is a consumer-facing business
  • Can be accessed by consumers or provides in-person services to consumers
  • Has at least one employee (full time or part time, but for at least three months prior to application)
  • Must commit to maintaining digital adoption strategy for six months after participation in the program
  • Must consent to participating in follow-up surveys, sharing information with the Government of Canada (ISED and Statistics Canada), and having the name of the business published as a recipient of funding
  • The following types of small businesses are ineligible:
    • Corporate chains, franchises or registered charities
    • Representatives of multi-level marketing companies
    • Real estate brokerages

Eligible / Ineligible Costs

Eligible Costs
Please note that all eligible costs must show a direct tie in to implementing a new eCommerce store in your proposed spending plan. Anything that is not tied to directly selling products or services online, will not be an eligible expense.

  • Costs related to the implementation or improvement of a digital e-commerce plan (e.g. online reservation/booking tools, online ordering systems, electronic payments)
  • Hardware/Software is eligible up to a total of 20% of the total grant value (E.g. if the grant is $2,400, hardware/software is eligible up to $480).
    • All hardware and software requests must be clearly backed up by how the request directly ties to selling products and / or services online
  • Costs related to website search optimization
  • Costs related to the installation of an e-commerce platform (including subscription fees/costs)
  • Costs of back-office solutions to support an e-commerce strategy
  • Costs of social media advertising
    • Note: plan cannot be strictly social media advertising, it needs to be tied to overall eCommerce implementation plan, and not a standalone item.
  • Costs related to the creation of customer databases
  • Hiring a consultant/agency to execute Digital Marketing initiatives related to your e-commerce store
  • Development of new e-commerce website
  • Upgrading existing eCommerce site for added functionality (i.e., new plugins, or features)
    • Please note redesign of an existing site is not eligible

Ineligible Costs

  • Costs of connectivity
  • Costs related to the shipping of goods purchased through the e-commerce platform
  • Purchases made prior to grant approval
    Office Software (e.g., Microsoft Office, iWork, Google Workspace, etc.)
  • Renewal of digital services such as domain name, software subscription etc.
  • This includes existing eCommerce subscriptions.
  • Signage and printing
  • Logo redesign and rebranding
  • Business Owner’s salary or current employee salary for executing the project
  • Costs of land, building or vehicle purchase
  • Costs of intangible assets such a goodwill, whether capitalized or expensed
  • Depreciation or amortization expenses
  • Interest on invested capital, bonds, or debentures
  • Bond discount
  • Monthly mortgage, loan and/or rent payments
  • Refinancing of an existing debt
  • Losses on investments, bad debts, and any other debts
  • Fines or penalties
  • Costs related to litigation
  • Fees for administrators including payments to any member or officer of the Recipient’s Board of Directors
  • Opportunity costs
  • Hospitality and entertainment costs
  • Franchise fees and/or franchise license costs
  • Lobbyist fees
  • New capital expenditure
  • Consulting fees for submission of CDAP application or any costs not related to the acquisition or set up of technology solution

*Digital Main Street and Business Link reserves the right to determine what is eligible/ineligible on an as needed basis. These are merely an outline and represent best practices.

We are currently putting in place the final touches on the program – in the meantime, start your application process by leaving us your name and contact information in the form below. We will follow-up with you directly.

If you have any questions about Grow Your Business Online, please contact us.