Canva Magic Studio: Introduce AI to Your Designs

What is Canva Magic Studio?

Canva Magic Studio is an advanced feature set within the Canva design platform, utilizing AI to automate and refine the design process. It’s built to help users create high-quality graphics, presentations, and videos more efficiently. By harnessing AI, Canva Magic Studio reduces the time and effort traditionally required in design work, making professional-grade marketing materials accessible to all.

Magic Tools to Keep an Eye on

Canva Magic Studio boasts a range of ‘Magic Tools‘ designed to make the design process as seamless as possible:

  • Magic Write: An AI-powered copy assistant that helps generate written content for designs. Magic Write lets you control the tone through your own brand voice in your Canva Brand Kit! Learn more about what a Brand Kit is and how to build one in Canva in our latest blog: Canva: Streamline Your Designs as a Non-Designer.
  • Resizing Images & Magic Switch: These tools effortlessly adapt your designs to different formats and sizes, ensuring your visuals are optimized across various platforms. Reduce, reuse, recycle your designs and create efficiencies in your digital life, too.
  • Photo Editing Tools: Canva Magic Studio has multiple photo editing tools that give you significantly more flexibility with the photos you can work with. Tools include background remover, camouflage distracting elements with magic edit, move elements with magic grab, or even text grab, and blur elements that shouldn’t be there with magic eraser.
  • Text-to-Image: This innovative feature transforms written prompts into unique images, leveraging AI to generate visuals based on textual descriptions. Canva utilizes leading text-to-image AI generators like DALL.E and Imagen to create images for your designs.
  • Magic Expand: Take an image and expand it to fill your design with magic expand. This tool seamlessly integrates AI-generated images into the original photo.

Why Use AI?

Incorporating AI into the design process makes things easier, especially in marketing, where time and visual impact are vital for your audience engagement.

Firstly, AI-powered tools like those in Canva Magic Studio significantly reduce the time required to create and iterate on designs. For marketers, this means you have more time and creative energy to focus on strategy and big-picture thinking.

One of the most significant barriers to design is knowledge and accessible tools. While Canva will never be able to produce the same level of design as a professional designer using more powerful tools, it allows non-designers to create professional-looking marketing materials without the need to hire a graphic design agency for your day-to-day design needs, leveling the playing field in digital marketing.

Bridging the Gap Between Brand and AI

We know that AI tools can only produce things as good as the prompts you give them. When looking at using AI effectively, you can’t create branded images or expect AI to produce text reflecting your brand voice if you don’t know what that is. Fundamentally, you need a brand before any of these tools will be truly effective for you. Discover where you should start in building a brand by reading our blog on personifying your brand.

Final Thoughts

Canva Magic Studio shows the transformative power of AI in the design world. It offers you a suite of intelligent tools and streamlines the design process, making it faster, more accessible, and more efficient. Whether you’re a seasoned designer or new to the field, Canva Magic Studio gives you incredible tools that will help you create stunning marketing materials to captivate your audience. Embracing AI in your design workflow is not just about keeping up with trends—it’s about unlocking a world of creative possibilities that elevate your marketing to new heights.

Learn more about Canva and brand development with Nine10’s Digital Marketing Bootcamp.


Nine10 is a passionate, dedicated team of lifelong learners on a mission to help Alberta small businesses and entrepreneurs develop their brands, establish their online presence, and become self-sufficient in activating their Digital Marketing strategies. Learn, grow, and develop through their Brand, Web, Print, and Training Services. Visit for more information.

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