Beauty and the Business: INKJI and OOYU Skin
Meet Ji, the passionate owner of INKJI, a premier permanent makeup business, and OOYU Skin, a thriving medical aesthetics spa based in Calgary, Alberta. Ji’s entrepreneurial journey began as a side hustle while balancing a corporate career, inspired by the allure of the beauty industry.
What inspired you to start this business? Do you remember the exact moment you decided to pursue it?
Back in 2016, I had my first lash extension experience with a friend. I was intrigued by her skill and passion, sparking a curiosity about pursuing something similar alongside my corporate career as I was very inspired by her ability to juggle both. This led me to invest in microblading courses, marking the beginning of my journey into the beauty industry.
What do you love most about your businesses and the work you do?
I find immense joy in witnessing our clients’ transformations. Whether it’s enhancing their natural beauty through permanent makeup or providing effective skincare solutions, seeing them exude confidence and simplify their daily routines is incredibly rewarding. As an entrepreneur, I thrive on the dynamic nature of my work—constantly innovating and creating opportunities for growth within my team as well.
As a small business owner, what do you love most about running your business in Alberta?
Alberta, particularly Calgary, has been the perfect backdrop for our business journey. It’s a vibrant city that strikes a balance between opportunity and community support. The entrepreneurial spirit here is amazing, encouraging an environment where businesses like ours can thrive and contribute meaningfully to the local economy.
How do you envision your business making a difference in your community or industry?
At OOYU Skin and INKJI, we are committed to raising industry standards. By sharing our knowledge and innovative solutions, we aim to revolutionize the beauty and skincare landscape. Collaborating with peers and continuously learning from industry challenges allows us to pioneer new approaches that benefit our clients and community alike.
How did you hear about Business Link, and what specific services or support have you received from them?
I discovered Business Link through extensive research while expanding to our brick-and-mortar presence. Their resources, especially the Canada Digital Adoption Program, have been invaluable. This initiative will enhance our online visibility through strategic SEO projects, ensuring our brand reaches a broader audience effectively.
In what ways has Business Link helped you?
Business Link’s Peerpreneur Sessions allowed me to network with fellow entrepreneurs, which provided fresh perspectives and practical solutions to business challenges. Additionally, their advisory services have guided us through funding opportunities and strategic business planning, paving the way for sustainable growth.Â
The regular newsletters from Business Link have been eye-opening. They highlight relevant industry topics and trends, prompting me to explore areas of my business that I hadn’t previously considered. This continuous learning has been crucial in refining our strategies and staying ahead in a competitive market.
Can you share any upcoming projects or initiatives that you are working towards?
We’re excited about expanding to a new location. Additionally, we’re preparing to launch a laser equipment side of the business, a venture that will further diversify our service offerings and meet growing client demands. It is a lengthy but thrilling process!
What would you recommend to a small business thinking about using Business Link’s resources?
I highly recommend leveraging Business Link’s free resources. From expert advisory services to sourcing funding opportunities, they offer tailored support that suits your business needs. They are committed to empowering entrepreneurs with knowledge and networking opportunities.
Ji’s story is a testament to the power of passion and dedication in transforming a side hustle into a successful business. From humble beginnings and a leap of faith during maternity leave to the thriving ventures of INKJI and OOYU Skin, Ji’s entrepreneurial spirit shines brilliantly. With the support of Business Link, she continues to innovate and expand, making an impact on the beauty and skincare industry in Calgary.
OOYU Skin
Website: https://OOYUskin.com/
Instagram: https://www.instagram.com/OOYUskin
Facebook: https://www.facebook.com/OOYUskin/
INKJI
Website: https://INKJI.co/Â
Instagram: https://www.instagram.com/INKJI.co
Facebook: https://www.facebook.com/INKJI.co/
