How to Start Your Business Without Overthinking It

Starting a business can feel overwhelming, especially when you think you need a long business plan before taking your first step. In this practical webinar, Matt Hill will walk participants through how to move from idea to action with a simple, realistic approach to starting a business. 

You’ll learn how to identify the problem your business solves, shape a clear value proposition, and test your idea through practical market research. The session will also explore how to build a simple business model you can actually use instead of spending months creating an overly detailed plan. 

Whether you’re exploring a side hustle, refining a new business idea, or preparing to launch, this webinar will help you gain clarity and confidence in your next steps. 

What We’ll Explore 

• Identify the right problem to solve and shape a clear value proposition  

• Do quick, practical market research to test your idea  

• Build a simple business model instead of a long, detailed plan 

About the Speaker 

Matt Hill

Business Link Alberta, Director, Client Services & Operations 

Matt brings a unique blend of entrepreneurial expertise and client service to his role at Business Link. Originally from the UK, Matt trained as a theatre teacher before embarking on a successful career as a home services business owner in London, where he grew his one-person operation into a trusted partner of universities and real estate companies. 

In 2017, Matt made the move to Canada and now calls Calgary home. Matt is a believer in the power of entrepreneurship to drive economic growth and create jobs, and he’s dedicated to helping business owners succeed. In his role at Business Link, he leads a team that work with clients to understand their needs and help them navigate the challenges of starting and scaling their business ventures. 

Please Note

This webinar will be recorded and made available publicly on our YouTube channel.