Every entrepreneur has a story, and some of the most valuable lessons come from hearing how others have navigated the realities of building a business.

Join Business Link CEO Paul Cataford for an engaging conversation with Kelly Goulet, founder of Edmonton-based Night Owl Notions, as part of our new Voices of Alberta Entrepreneurs series. Launched in 2024, Night Owl Notions was built on a simple but powerful idea: create a web design and branding studio that works as hard for its clients as those clients work for the people they serve.

In this candid discussion, Kelly will share her journey from self-taught graphic designer to business owner, the motivations behind building a values-driven brand, and the importance of creating meaningful relationships with clients. Whether you’re just starting out or looking to strengthen your connection with customers, you’ll gain practical insights into building a business that stands out through authenticity, trust, and service.

What we’ll explore:

• Kelly’s journey from self-taught designer to founder of Night Owl Notions
• Why she chose to focus on care-centred businesses
• Building client relationships that extend beyond a single project
• Creating websites and brands that connect with the right audience

• What exceptional client support looks like before, during, and after launch

Join us for an honest conversation about entrepreneurship, purpose, and building a business that puts people first.

About the Speaker 

Kelly Goulet

Founder and Designer of Night Owl Notions 

Kelly Goulet founded Night Owl Notions in 2024 bringing both design skill and business know-how to an industry that often has one without the other. Her graphic design experience allows her to weave custom graphics into every project with the same care her clients bring to their work, so each website ends up as individual as the business it represents.

Night Owl Notions is a web design and branding studio for care-centered small businesses, founded in Edmonton in 2024. Serving clients across Canada and beyond, one client at a time with full attention from first call to long after launch

Please Note

This webinar will be recorded and made available publicly on our YouTube channel.