Abigail Caballero

Abigail Caballero is a proud first-generation Filipino and the first in her family to graduate from university. She earned her degree in Public Relations from Mount Royal University and has always been passionate about helping small businesses grow through communication, creativity, and genuine connection. As someone who deeply values community and mental health advocacy, Abigail believes in doing meaningful work that supports both people and the businesses behind them.

During her time with the City of Calgary’s Digital Service Squad, Abigail directly supported over 300 local businesses. She provided one-on-one consultations and taught business owners how to improve their online presence through social media, marketing, content creation, website development, search engine optimization, and more. She also trained and supported new onboarding team members, helping them build the skills and confidence to serve the community effectively.

Outside of work, Abigail loves visiting Calgary’s local markets, especially those that showcase small businesses and cultural diversity. She’s a self-proclaimed foodie with a special love for sushi and Filipino cooking. In her free time, she enjoys photography, running, spending time with her dog, and making memories with her family.