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We want to support you as you take your products and services beyond our borders.

Alberta businesses have plenty to offer other provinces and the rest of the world. Knowing this, we designed the Export Readiness Program to help you reach new domestic and international markets. Through the program you will work with a Business Link Strategist trained to provide advice and guidance as you start your export journey.

How the program works

The Export Readiness Program is designed to help you reach new provincial and/or international markets. Whether your business is in the planning stages or you have been operational for a few years, the Export Readiness Program is available to help close the gaps of getting your business to new markets outside of Alberta.

Connect one-on-one with our Business Link Strategists for guidance as we provide planning materials, resources and ongoing support as you work to make your business export ready.

In the Export Readiness Program you will:

  • Access in-person guidance to help you navigate the export pathway
  • Complete export and business readiness assessments
  • Create a market entry plan
  • Access Business Link’s market research services
  • Be connected to the support services and professionals your business needs as you undertake this venture
  • Work through our four key stages to prepare you for exporting: awareness, planning, market entry, and market development & growth

Program benefits:

  • Establish the foundations for export. Helping you make sure your product is export ready and discovering a “winning” export model.
  • Identify and develop new market entry strategies and channels of selling.
  • Equip you to meet the referral criteria required by export service providers.

Who is it for?

You may have a new or an established business, but you’ll need to show that you have a “winning” product or service to export.

Eligibility criteria:

We welcome businesses and business owners looking for new domestic and international markets to support the growth of their business. You must be willing to commit resources and time to the planning process, and sustaining a market entry strategy.

Ready to start exporting?

Apply for the program today!

Apply Now


How does the program support Alberta businesses looking to access new markets?

We will work closely with you as you develop your market entry plan. Successful export expansions start with a solid foundation and export strategy. Businesses will receive one-to-one guidance from a business strategist with advanced knowledge in market expansion strategies. Strategists connect businesses to the right service at the right time, saving them time and money.

Is there a fee to participate in the Export Readiness Program?

We are waiving the program fees at this time. Please note that there may be fees associated with participating in this program after December 2020.

What does the right candidate look like?

A business that can scale up operations, is willing to adapt its goods or services, and self-fund or obtain financing for a sustained expansion strategy would make the right candidate.

How quickly do I have to start entering markets?

Entering new markets looks different for all businesses. The program is self-paced as we recognize that export opportunities vary depending on your business. The program’s goal is to help you work efficiently and effectively towards achieving their identified opportunities. We are there to support you on your journey and provide you with accountability when the process is challenging.

Still unsure if the program is right for you?

Check out our blog post and events on exporting:

What You Need to Know to be Export Ready

Read the blog
Exporting: Opportunities & Resources

October 15, 2020
Export Essentials:
Resources and

Watch Recording
Export Essentials

October 29, 2020
Export Essentials:
Are You Export Ready?

Watch Recording

Contact us to connect with a Business Strategist and discuss if the Export Readiness Program is suitable for you.

Contact us
Business Link

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