Market research

Entrepreneurs create ideas for new products and services all the time. Let’s ensure yours is going places by exploring whether a market exists for your idea and what that market looks like.

We offer services and expertise in secondary market research. If you require primary market research or aren’t sure whether you need primary or secondary market research, watch the video below, read this blog post, and contact one of our business strategists today.

What is market research?

Market research involves collecting data that you can analyze and interpret to learn about the characteristics and needs of your target market, your industry as a whole, and the competitors you face. You can use this information to validate your idea, test your product or service design, and make better business decisions. Whether you need research to determine if your new business idea is feasible or for developing your business plan, we’ve got you covered.

Why should Business Link help you with your market research?

We have access to 6 of the most extensive consumer and industry databases in North America

Dedicated one-on-one support from our market research coordinators, who have extensive experience working with market research and data

We use our expertise to find information that fits your business so you can make better business decisions

We’ve got your market research needs covered.

Whether you need research to determine if your new business idea is feasible or for developing your business plan, we can help. We can provide data related to:

  • Consumer demographic information such as population, age and sex, income, education and occupation, ethnicity, and more
  • Consumer psychographic information such as lifestyles and behaviours based on select target segments
  • Household spending on consumer goods and services
  • Business lists (competitors, suppliers, etc.) including data such as business type, location, revenue, number of employees, and industry
  • Industry news and trends
  • Industry average financial ratios
  • Importing and exporting data

Our services

Business Link provides secondary market research expertise. Here’s how the service works:

Start by filling out a market research request form with some preliminary information about your business. You’ll then be asked to book an appointment with a Market Research Coordinator so they can learn more about your business and research needs.

During the appointment, your coordinator will help you define what it is that you want to learn from your market research. This includes which database(s) will be most helpful in answering your market research questions.

Once you determine the need for your business, your coordinator will let you know if you require a customized report.

If you need a customized report:

  • You’ll be sent a new form to fill in with all the information the coordinator will need to complete your request
  • This level of service is priced at $149.50 +GST

If you don’t need a customized report, the coordinator will collect any remaining information from you during your consultation and provide you with the information you need within 10 business days.

All levels of service include:

  • Initial free 30-minute consultation
  • The coordinator searches for data related to your market research question(s) and selects the data which will be most helpful to you
  • The coordinator will provide this data to you by email within 10 business days
  • A follow-up meeting
  • A discount on follow-up requests for the same business that require a customized report

Submit a market research request!

Ready to get your market research? Simply click the link below to book a meeting and provide us with some preliminary information. You’ll receive a confirmation email so you know we got your request. A market research coordinator will be in touch with you about your request within 7-10 business days.

Request Market Research

Does your idea fill a gap in the marketplace?

One way to find out if a market exists is to look at market data such as industry trends, demographics, and competitors. You can then use this data to help you with the next steps for your business launch or expansion.

As you do research for your business, there are some free resources that you can access online. Download this guide to discover resources that provide information on industries and the economy, businesses, consumers and households, and international trade.

Download Guide

FAQs:

If you’re ready for market research but are stuck figuring out what questions you need to ask, fill out our intake form and book an appointment with a Market Research Coordinator.

That’s up to you! That’s why it’s so important to make sure you know what questions you need answered.

Check your email. We’ll include a promo code you can use for a discount on our Business Plan Review Service when we send you your market research report(s).

Take a look at our list of ready-to-go data, which includes economic indicators, directories and business information, consumer data, and even international trade data to help you export or import.

Great! Send an email to the coordinator you’ve been working with, or [email protected], and we’ll get back to you about your new questions and next steps.

Absolutely! This service costs $149.50 +GST. You can go straight to the form to request a customized research report, or fill out our intake form and book an appointment with a Market Research Coordinator to discuss the request first.