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Our Indigenous Services Team

We’re a small but mighty team that has a passion for small business. Our team is driven by your success. Nothing gives us greater pleasure than seeing your business idea come to life. We’re proud to be part of your entrepreneurial journey and provide the best resources available to help make your startup successful.

Holly Atjecoutay

Director, Indigenous Services

Home base: Calgary

Send Holly an email.

Holly is Cree and Saulteaux from Cowessess First Nation in Treaty 4 Saskatchewan, but calls Treaty 7 and Mohkinstsis (Calgary) her home. As the Director of Indigenous Services at Business Link Alberta, she relies heavily on her fabulous team to provide assistance to Indigenous entrepreneurs in Alberta regarding the startup and expansion of their small businesses, connecting them to helpful resources while also providing guidance.

The Indigenous Services team facilitates workshops, hosts Indigenous-focused events, provides specific programming for Indigenous entrepreneurs and small businesses, and builds meaningful relationships in both rural and urban Indigenous communities. Holly guides the team to success, maintains important relationships and collaboration with partners, and ensures that every First Nations and Metis community in Alberta is aware of the services that we offer.

In her spare time Holly enjoys reading, writing, and collecting books, watching murder mysteries and going to the movie theater, is a fashion enthusiast, and also authors a blog on the Indigenous Woman’s Identity. Holly believes the art of storytelling and communication is one of the key factors in building a strong business. Holly is a mother to a young daughter, and reinforces the importance of pride and resilience in her First Nations heritage and culture.

April Massie

Indigenous Business Strategist

Home base: Red Deer

Send April an email.

Representing the Treaty 6 territory April was born and raised in Red Deer, Alberta and earned her Bachelor of Business Degree from Mount Royal University. She is a proud member of the Metis Nation of Alberta and her objective is to connect Indigenous entrepreneurs to valuable resources to aid in their overall success. She is caring and passionate about her work and hopes to help as many people as possible.

In her spare time, she can be found spending time with her family and enjoying the outdoors picking rocks and collecting herbs. April is eager to learn new things and is excited to be joining the Business Link AB team.

Business Link

We want to acknowledge that in the province of Alberta we are situated on the traditional territories of Treaties 4, 6, 7, 8 and 10, ancestral homeland of diverse First Nations groups, Métis and Indigenous people whose ancestors have walked this land since time immemorial and whose histories, languages and cultures continue to influence our vibrant community. We pay respects to the Indigenous people of this land, past, present and future, while recognizing their cultural heritage, beliefs, and relationship to the land on which we reside.

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