Ensuring that the information on your website matches what you have going on. This does not mean you have to become extremely tech-savvy and totally revamp your website, but remove any information that isn’t relevant and add information that is important for your audience (i.e. Services that have changed since COVID-19).
Like updating your website information, your social feeds should relay the same message: safety. What actions are you taking to help protect the community, your staff, and of course, customers? Know that social media may be peoples’ preferred method of finding current updates from your business. (i.e. Is a mask required?)
This is a great way to get the most important information out to your customers and to let them know you are back. Services like MailChimp give you the capability to send mass emails to your entire customer base and they can be scheduled in advance.
Google My Business
This is a free service offered by Google, and acts as a trustworthy source of business information for consumers. You can update your hours and contact information, add a link to your website, upload photos of your business or products, and take advantage of Google maps location services and directions – making it even easier for people to find you.
As simple as this sounds, having up-to-date signage can help convey key information to your customers. This can be as easy as hanging a poster on the door that outlines your COVID-19 protocols.