2. Create graphics using Canva and free stock photography
When it comes to creating content for marketing and advertising campaigns – social media graphics, advertisements, custom blog images, etc. – I have found Canva to be a huge money saver. With its drag-and-drop interface, professional-looking templates, and attractive font combinations, this free tool is easy for non-graphic designers to use.
Canva sells high-quality stock photos that you can add to your designs for a small fee, or you can upload your own photos for free. The following sites are good sources of beautiful, high-quality free stock photos:
These sites have a wide selection of images that you can use commercially without attribution. This means the photographer or content creator has given permission for people to use and/or edit the images – whether in blog posts, advertisements, print collateral, or social media – without adding a credit stating where the photo originated from. (That said, you should always double-check the usage license that comes with any photo you download, just in case you’ve clicked on one of the premium photos that are often advertised on these websites.)
3. Use your blog as a recruiting tool
Most of the well-known job search engines, like LinkedIn Jobs, Monster, and CareerBuilder, are cost-prohibitive for small businesses, typically starting at a few hundred dollars to post a job. Fortunately, your blog can be your best tool for recruiting qualified staff or freelancers, particularly for remote positions.
For example, my business blog features several audio transcription tips and tutorials, and I regularly receive applications from transcriptionists who came across one of my posts on social media or in a Google search. Because there’s less competition in the search results for general informational blog posts than webpages targeting a product or service, I don’t have to do a lot of extra SEO work to get those posts discovered.