They spent a lot of time on their business plan, deciding what would be important to them as business owners, identifying what gaps they would be filling in the market, and how they could make all of the things they love come together. “We’re starting off as a very small team. Aside from the two of us, our team includes Jake Belke who does all of the design work. Throughout this journey, we’ve also had lots of help from family members and friends.”
Danielle and Robyn first intended to open as a brick-and-mortar space that would act as a community hub. Then of course came the COVID-19 pandemic, resulting in a switch to an online-only business model.
Q. How has your business changed or grown since you launched?
A. We officially launched on September 4, 2021. Originally, we had big plans for a brick-and-mortar that would act as a community space where we would connect with artists and designers. However, when the pandemic hit, we had to pivot. We spent all of our time investing in the online store so that we could still launch and showcase the designers and products appropriately and focus on building our brand.
Q. Tell us about setting up your online business. What was the most challenging part?
A. Investing in a good platform was key. We went with Shopify and that’s made things easy to manage from an inventory perspective. The most challenging part of running an online business is managing social media. We had a really challenging time setting up the shopping feature across Facebook and Instagram and investing so much time in playing around with those apps really adds up. Since posting every day and engaging with accounts is so important when it comes to these apps, it’s been difficult to step away from social media even though we understand the importance of taking breaks from it. It’s tough to balance.
Q. How else did your business have to adapt throughout the COVID-19 pandemic?
A. We mentioned before that we had to pivot from our original business plan, and this was a difficult thing since everything was still so new. We had so much planned that required being in person, like building a community hub and connecting with everyone, as well as hosting artists and designers in our space so they could do pop-ups. Since we did pivot and focus on building our website and our social media following, we now have time to focus on other aspects of the business such as the brick and mortar.