Written by Abigail Caballero, Marketing & Communications Specialist
Are you a small business owner looking to build your customer base?
The sun is out in Alberta, which means spring and summer markets are just around the corner. Markets are an effective way to learn about your customers, promote your online presence, and build relationships within the community. They also give you a chance to showcase your brand in a personal and memorable way.
For many small business owners, in-person markets can be one of the most practical and accessible ways to grow visibility, test new ideas, and turn curious shoppers into loyal customers. These markets typically take place on weekends, making them a convenient option if you are balancing your business with other commitments.
Why You Should Apply for a Market
1. You can conduct live market research
Markets give you the opportunity to see how people respond to your products in real time. You can learn what catches their attention, what questions they ask, and what might be holding them back from making a purchase. This is valuable insight that can help you adjust your product selection, pricing, packaging, and promotional offers. You may even discover trends or preferences to help shape future products.
2. You can direct traffic to your online channels
Meeting customers face-to-face helps create stronger first impressions and makes your business more memorable. It is also a great opportunity to direct people to your website or social media accounts through business cards, QR codes, and signage. Even if someone does not buy from you that day, they may follow your business online, engage with your posts and potentially make a purchase later.
3. You can establish rapport with your customers
In-person markets allow you to tell the story behind your business and share what makes your products unique. You can answer questions, offer recommendations, and provide samples or demonstrations when appropriate. These conversations can help you improve brand awareness by building meaningful relationships with your customers which could lead to repeat business and word-of-mouth referrals.
4. You can collaborate with other businesses
Markets are not just about sales, they are also about community. By connecting with other vendors, you can learn from each other, exchange ideas, and even build partnerships that benefit both businesses. For example, one business could offer a discount when a customer purchases from another vendor nearby. These collaborations can help expand your reach and introduce your brand to new audiences.
Ready to Get Started? Here’s What You Need to Know
UPS has some tips for how to use local events to market your small business
- Choose local events that target your specific audience
- Set up a booth or table with branded print materials
- Provide an event-specific discount
- Promote your attendance
Not every market is the right fit for every business, so it is important to be clear on what you offer, who you serve, and where your audience is located. Taking the time to choose markets strategically can help you make the most of each event and use it as a tool to grow your visibility, connect with the right customers, and strengthen your business overall.
Upcoming Markets to Consider
Market Collective hosts several events throughout the year that feature artists, artisans, designers, and musicians. It may be a good fit for creative businesses, and it often attracts shoppers who are looking for curated goods centered on unique themes.
Easy Days YYC is known for its annual summer market held in Calgary’s East Village RiverWalk Plaza but they also host mini pop-up markets during the fall and winter. It may be a good fit for businesses that want to sell in an outdoor downtown setting for the season.
Calgary Night Market is an evening market that features food vendors, artisans, and local businesses in Calgary. It may be a good fit for businesses who want to sell in a busy setting, and it often appeals to people looking for food, shopping, and entertainment in one place.
University District Night Market is a seasonal market held in Calgary’s University District that features a curated selection of local artisans and live music. It may be a good fit for businesses that want to reach a mixed demographic in a walkable area.
Inglewood Night Market is an outdoor market that features local makers, food trucks, and live entertainment. It may be a good fit for retail or food vendors who want to sell in a well-known neighbourhood that often appeals to individuals and families.
124 Grand Market hosts public markets in Edmonton throughout the year with artisans, food vendors, and small businesses along 124th Street. It may be a good fit for vendors who want to sell in an established market with strong existing demand.
More Opportunities Ahead
If these markets are not the right fit for you, many of them happen annually, so there is still time to prepare for future opportunities. Keeping track of important dates and application deadlines can help you plan ahead. Our team at Business Link Alberta is here to support you at any stage of your business, book a free consultation today.
