Small Business Basics Video Series

When it comes to running a small business, there are a few basics that all small business owners need to master. We’ve curated these videos to help you start and run a thriving small business. From the critical first steps when starting a business, to managing your finances and marketing strategies, learn the basics of starting and running a business.

Business Planning

Ready to make your business idea a reality but don’t know where to start? This video asks 5 key questions that can help you form the basics of a simple business plan. Turn your answers into a winning blueprint that you can use to build your business and access funding.

Check out our Small Business Start-up Guide for more tips on how to plan your business.

Business Structures

Which business structure is right for you? Learn about the three common types of business registrations in Alberta, so you can make the right choice. Before you choose to register your business, discover the important differences between each type of registration.

Market Research

Stay current and grow your business by understanding the trends in your industry. Learn more about your competition and position yourself better in front of the right types of clients. This video will explain the basics of conducting savvy research that achieves results.

Learn more about our Market Research Expertise.

Financial Management

Maximize the pricing for your products and services. This short video will guide you through two simple calculations that can transform your cash flow. The math is simpler than you think!

Get started on managing your financials with our Small Business Financial Fundamentals Guide.


Find customers who appreciate your products and services. Learn who your target market is and discover some basic marketing strategies that you can implement into your marketing plan.

Check out the Small Business Marketing Guides to get started with your marketing plan.

Finding Contract Opportunities as an Indigenous Business

When a company, organization, or government needs a specific job to be competed, they’ll often post an RFP (Request for Proposal) online. These are great opportunities for your Indigenous business! Learn what an RFP is, how to write a winning proposal, and how to find opportunities from Governments and other organizations.

Visit our Indigenous Services page to find more supports for Indigenous entrepreneurs.

Steps to Starting a Business as an Indigenous Entrepreneur

Starting your Indigenous small business is exciting and rewarding, but the start-up process can be overwhelming. This video will walk you through the steps to starting a business as an Indigenous entrepreneur to help you get your new business venture up and running!

Visit our Indigenous Services page to find more supports for Indigenous entrepreneurs.

Watch our recorded webinars.

At Business Link, we host regular events and webinars that give small business owners the opportunity to learn, network, and share ideas. Our events and webinars feature small business experts and entrepreneurs with insights and advice to help you make better business decisions.

Watch Recent Webinar Recordings

Looking for personalized support?

Our team of in-house small business experts are here to help you navigate your unique entrepreneurial journey with free one-on-one advice. We can help you:

  • Understand and navigate the startup process including regulations and licensing
  • Explore strategies to successfully run and grow your existing business
  • Learn about your financing options, marketing and sales strategies, HR, and more
  • Connect with relevant resources and support in the business community
  • Review and update your business plan
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