What is a business plan?
A business plan is a document that defines why you’re in business, your goals, and how you will achieve them. It covers all major aspects of your business, including your financial plan, operations plan, marketing plan, and more. You need a business plan for two purposes: it’s both your roadmap and your pitch.
Your Business Plan is your Roadmap
Your business plan should guide all of your decisions as your business grows. You can refer back to it later to make sure your choices map to your strategy and goals.
Your Business Plan is your Pitch
Your business plan is also for others. It helps potential investors, lenders, or suppliers understand how you will use their money. It should convince them that you are prepared and experienced enough to succeed. It should show them that you have the energy and dedication to create a detailed plan, and the communication skills to write and present it.
Your business plan is invaluable, no matter how new or established your business. Use your business plan to:
- Guide your business activities
- Get financing or investors
- Plan for future growth
- Identify your strengths, weaknesses, opportunities, and threats
- Track your performance
- Plan your exit or succession from your business
When should I Create a Business Plan?
Start as early as possible. Your final plan might be quite different from the first draft—your business plan will change and grow as you learn. Make sure you’ve researched and planned for all the important factors of starting a business, so you aren’t caught off guard later.
If you aren’t ready to create a business plan just yet, join us at an upcoming Business Model Canvas workshop and learn how to utilize the lean startup template for developing a one-page business plan to use as a starting point. Visit our events page to find out when and where the next workshop will be.
How Do I Create a Business Plan?
You can get help creating your business plan from lots of sources—your local library, financial institutions, government agencies, and other business service providers. Start with these resources: