One of the most common questions I get from clients is: Should I trademark my name/slogan/logo?
We live in a time of immediate gratification, lack of time, and need for meaningful interaction. It’s getting harder and harder to convince the buying public that our products or services are worth investing in simply by telling them so through a solid marketing plan. Even celebrity endorsement is losing its charm when it comes to purchasing decisions. So, what is a business to do? If customer service and a good message isn’t enough, what is? To gain the trust of consumers and grow your business, you must go beyond customer service and move forward into providing customer experience.
Jacqui started serving up mouth-watering international street food from her food truck, Streatside Cuisine, earlier this year, and she hasn’t looked back since. She has been in the food and hospitality industry for the last 25+ years, working all around the world, in all kinds of culinary settings. Like other entrepreneurs, Jacqui loves to be on the go fulfilling her passion. She wants to be part of a community, building a culture. For her, the young, innovative spirit of Calgary makes it the perfect place to do just that.
The summer's heating up and all the hot business ideas just keep rolling in! Are you ready to get down to business and begin looking at the official steps to operating your startup? If so, there are a number of essential tasks that you'll want to familiarize yourself with and complete before you start selling to your first client or customer.
Business owners work hard to keep their business flourishing and invest substantial cash in such enhancements, such as: advertising, staffing, security, training, etc. But what happens when you are faced with the unexpected? You may want to consider how your business would be impacted from such events as:
Entrepreneurs. Innovators. Producers and Makers. Grab your Cowboy hats. Put on your boots, and saddle your horses for Calgary's first Innovation Rodeo. Now, you have the best excuse ever to make the trip to the greatest outdoor show on earth: Calgary's Stampede.
Massey was born with an entrepreneurial spirit. "Growing up I was always a little entrepreneur. At home I would make a little store and increase my supplies", he reflects on his childhood. He wanted to become successful enough to take care of his mother - that was his goal and dream.
If you're one of the many entrepreneurs thinking about starting a business this summer, you're probably exploring what business structure may work best for you. Choosing a business structure is one of the first and most important decisions you will make as a business owner. It's important to know that the choice of your business structure will directly affect many aspects of your business including ownership obligations, financing, liability, taxation and succession. You may already be familiar with the three common business structure choices:
ATB and Business Link...working together to make Alberta's entrepreneurs thrive!
Entrepreneurs are the economic drivers of this province. They are job creators, risk takers, innovators, and often make up the heart and soul of the communities we live in. But being an entrepreneur is not as easy as some may think. The journey of an entrepreneur is marked by moments of exhilaration; but often followed by feelings of loneliness, isolation and can be trying both personally and professionally.
Spring is in full effect and with all the beauty blooming around us, budding innovative ideas are no exception to that. Our team welcomes inspiring entrepreneurs all across Alberta to share their business ideas with us so we can help guide them to success. A question we frequently get from our promising business owners: Where do I get the money to turn my business dream into a reality or to further grow my business? Get your pen and paper ready - today we’re sharing some general financing options for your small business!