With the recession predicted to last through late 2016, Alberta businesses continue to face tough decisions when it comes to marketing.
Meagan’s fitness studio, BeFIT, began taking shape two years ago. Like most entrepreneurs, a few things inspired her to take the leap into starting her own business. She really wanted to create a place that customized training to every individual's needs. Before turning her passion into a flourishing business, she found it hard to get time off from work for important personal endeavors. Now that she owns her fitness studio, she can balance clients’ needs, her needs, and also her dog's needs!
The problem is not that the times have changed, or the marketplace, or the economy. The problem is that business has not changed to keep up.
Here are the top four reasons I see entrepreneurs struggling over what they can do to revitalize their business.
No brand differentiation
3 ways to know it’s time to outsource your content
Pop quiz in my best Dr. Phil voice: how’s that website workin’ for ya?
If your first inclination right now is to cringe, you’re in the right place. So many small business owners don’t feel accurately represented by what’s written on their website, and no wonder—the content is often thrown together in between meetings and core work, and it’s an afterthought in the grand scheme of a working day.
Crowdfunding is a rapidly growing movement that uses an online portal for entrepreneurs to attract money, insights, and marketing for their business from a local or global crowd. According to Forbes, the crowdfunding industry is on track to account for more funding than venture capital this year. Check out these tips on how crowdfunding can work for you:
Davide’s entrepreneurial journey began a few years ago when he moved to Canada from Italy. Upon immigrating to Canada, he discovered that opportunities in his field of industrial design were limited to construction and oil and gas. After a year of searching for more diverse opportunities to no avail, he decided to create his own dream job, and launched his own startup, MatteRealize.
"We've weathered several periods when times weren't so good, and so I don't think we'll cancel our advertising now. In fact, we might even increase it."
– W. K. Kellogg, US entrepreneur
According to a study done by Media Dynamics Inc, the average adult population is exposed to approximately 360 marketing messages daily across various media (TV, radio, Internet and print). However, this number jumps to over 5,000 "brand exposures" if we include all the labels, posters, ads we passed in grocery stores, the malls or in the mail, whether we notice them or not.
Today I googled “breaking through barriers” to see what would come up and it was a bit crazy, there are ads for life coaches, titles about mental barriers, even links to music albums with the title. And what I got from this search is that everyone is doing something to break through a barrier of some sort, even if it is just the hard caramel layer on a crème brûlée. Struggling to find what I was searching for, I knew I had to switch gears and be smarter than the machine (if that’s possible), but I was, and I drilled down my search: “breaking through barriers in business”. YAY Success!!
At seven years old, Sophia has already been an entrepreneur for three years. She started off selling cookies at her dad's office, and from there moved to taking people their coffee. Sophia's latest business venture, Decals by Sophia, offers a device that can be used to brand and hold objects such as smartphones, clothes, tablets, and binders.