So you’ve developed this mind blowing business idea but could use a little extra boost to take it to the next level. You’ve exhausted the traditional lending route: seeking assistance from family and friends, using your credit card, and of course taking out a personal loan from your bank. However, the traditional route was not as successful as you had initially hoped. But before you go wishing for a fairy god parent or a humble (but generous) money tree, this may be a good time to explore what crowdfunding could do for your business.
This past month has been an exciting and eventful month for us as we hosted and participated in many business events across Alberta. Our team had fun helping entrepreneurs of all stages get the information they need to build and maintain successful businesses. We offered advice on everything from taking your first steps into entrepreneurship to surviving natural disasters that affect your operations. Take a peek at where we went, what we did, and who we met!
Growing Your Business with Guidance
When we think about an entrepreneur, some of us visualize a lone wolf learning from his/her own mistakes, growing at a slow and steady space. We may think entrepreneurship is about making decisions with unpredictable outcomes in hopes it leads us to success and to some extent, this is true, but not always the case. There will be obstacles to be conquered along the entrepreneurial journey but thankfully, it never has to be a lonely one.
After a few years of toiling hard on your small business- sticking through it in every challenge and victory- you've successfully grown it to a size that requires a little more hands on deck to keep afloat. While getting your business to this stage is a major achievement, you may be feeling overwhelmed with the common conundrum: do I hire employees or independent contractors? The first step: don't panic!
One of the most common questions I get from clients is: Should I trademark my name/slogan/logo?
We live in a time of immediate gratification, lack of time, and need for meaningful interaction. It’s getting harder and harder to convince the buying public that our products or services are worth investing in simply by telling them so through a solid marketing plan. Even celebrity endorsement is losing its charm when it comes to purchasing decisions. So, what is a business to do? If customer service and a good message isn’t enough, what is? To gain the trust of consumers and grow your business, you must go beyond customer service and move forward into providing customer experience.
Jacqui started serving up mouth-watering international street food from her food truck, Streatside Cuisine, earlier this year, and she hasn’t looked back since. She has been in the food and hospitality industry for the last 25+ years, working all around the world, in all kinds of culinary settings. Like other entrepreneurs, Jacqui loves to be on the go fulfilling her passion. She wants to be part of a community, building a culture. For her, the young, innovative spirit of Calgary makes it the perfect place to do just that.
The summer's heating up and all the hot business ideas just keep rolling in! Are you ready to get down to business and begin looking at the official steps to operating your startup? If so, there are a number of essential tasks that you'll want to familiarize yourself with and complete before you start selling to your first client or customer.
Business owners work hard to keep their business flourishing and invest substantial cash in such enhancements, such as: advertising, staffing, security, training, etc. But what happens when you are faced with the unexpected? You may want to consider how your business would be impacted from such events as: