Part of living and working in a boom/bust economy is the inevitable and temporary downturn. Sadly, one of the first things to go in these leaner times is marketing budgets. Companies that cut their marketing budget, however, are missing unique opportunities presented in times of economic uncertainty. By thinking long term, careful investment in marketing will ultimately assist your company bounce back as the economy improves.
The ‘one-stop-shop’ saying is sometimes an overused cliché, but for the instance of the Alberta Government’s Self Employment “SE” program, it is an accurate descriptor. With funding support from both provincial and federal governments, these 26 week training programs are amazing incubators and catalysts for aspiring entrepreneurs across Alberta. With the objective of training and mentoring unemployed and marginally employed Albertans who have a viable business idea, the SE program has seen great success rates over the
This blog was updated on August 27 to reflect Ghalia and Hania's new business name.
There is a trajectory of change occurring in post-secondary institutions with regards to social innovation and entrepreneurship. At Bow Valley College (BVC), we recognize that learners don’t just want a job, they want to make a difference while making a living. How can we help them achieve these aspirations? We are changing the environment in which students learn by exposing them to social innovation and entrepreneurial initiatives that are supported by BVC and the local community.
[Note from the editor: the event listed below was held on September 27, 2016.]
This past month has been an exciting and eventful month for us as we hosted and participated in many business events across Alberta. Our team had fun helping entrepreneurs of all stages get the information they need to build and maintain successful businesses. We offered advice on everything from taking your first steps into entrepreneurship to surviving natural disasters that affect your operations. Take a peek at where we went, what we did, and who we met!
Growing Your Business with Guidance
When we think about an entrepreneur, some of us visualize a lone wolf learning from his/her own mistakes, growing at a slow and steady space. We may think entrepreneurship is about making decisions with unpredictable outcomes in hopes it leads us to success and to some extent, this is true, but not always the case. There will be obstacles to be conquered along the entrepreneurial journey but thankfully, it never has to be a lonely one.
After a few years of toiling hard on your small business- sticking through it in every challenge and victory—you've successfully grown it to a size that requires a little more hands on deck to keep afloat. While getting your business to this stage is a major achievement, you may be feeling overwhelmed with the common conundrum: do I hire employees or independent contractors? The first step: don't panic!
One of the most common questions I get from clients is: Should I trademark my name/slogan/logo?
We live in a time of immediate gratification, lack of time, and need for meaningful interaction. It’s getting harder and harder to convince the buying public that our products or services are worth investing in simply by telling them so through a solid marketing plan. Even celebrity endorsement is losing its charm when it comes to purchasing decisions. So, what is a business to do? If customer service and a good message isn’t enough, what is? To gain the trust of consumers and grow your business, you must go beyond customer service and move forward into providing customer experience.